Mineral Water

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Feasibility Report
On
Mineral Water

Company Name “eau”

Submitted by

Jawad Qaiser Faizi
Saad Iftikhar
Rafaiz Jelani

Submitted to

Dr Yousuf Sharjeel

Managerial Communication
Thursday & Saturday 3 to 6

TABLE OF CONTENT

CONTENTSPg no
* Letter of Transmittal…………………………………………...1 * Acknowledgement………………………………………………. 2 * Executive Summary……………………………………………. 3 * Intro To Report…………………………………………………...4 * Present status of business and competitiors……………..5 * Company Profile............................................................ 6 * Business Concept and Value Preparation………………… 7 * Products

* Mission
* Vision
* Services
* Customers
* Uniqueness
* Project Capacity and Rational........................................ 8 * Project Investment………………………………………………. 9 * Project Cost
* Project Financing
* Rate of Interest
* Payment of Debt
* List Of Assets and Expense…………………………………… 10 * Income Statement (Assumption).................................... 11 * Graph showing income and Expenses………………………12 * Population to be served (Karachi Demographic)…………….13 * Strategic Marketing Policies……………………………………14 * Introduction of the product in the market

* Marketing
* Distribution of amount on advertisement…………..15 * Pricing……………………………………………………….15 * Product packaging………………………………………….16 * Availability………….………………………………………16 * Sector & industry Analysis……………………………..17 * Brands available in the market……………………………….18 * Suitability………………………………………………………….20 * Hygiene……………………………………………………..21 * Packaging

* Transportation
* Marketing
* Machinery & Equipment Requirements……………………..22 * Machinery name
* Administrative Hierarchy………………………………………23 * Proposed capacity including HRM & Communication
* Accounts Office
* Administration Departments
* Data base Management & I.T Technicians
* Employees Gender Ratio……………………………………….24 * Best Time To Impart Training To Employee………………..25 * New Recruits To The Company
* Transfers Within The Company
* Promotions
* New Plant Or Equipment
* New Procedures
* Images
* Furniture’s
* Plant & Machinery
* Office Structure
* Products

Letter Of Transmittal

To: DrYousufSharjeel
From: JawadQaiserFaizi, SaadIftikhar, RafaizJilani
Subject: Feasibility Report (Mineral Water “eau”)
Date: 21-July-2012

Respected Sir,
We are submitting you a feasibility report on Mineral Water “eau” in which we survey a company gather information about this business like how to start, finance, marketing, human resource, and about competitors we also gather information about the areas where mineral water demand is very high. This report is done with all the instructions you give us. This business is very good and profitable now a day. We learned lot of things from that report.

Acknowledgement

We are very thankful to ‘ALLAH” who supported us with the grace to accomplish the report. During this report we experienced and learnt a lot of things. We got new aspects and ideas of “Business”. We worked very hard on this report and we wanted to give it with full concentration for good positive results. There are a number of people who should be acknowledged for their invaluable help on this report. We would like to thank our course instructor “DrYousufSharjeel” for all his support and guidance, and providing us with a great opportunity to work on this term project. We are also thankful to “IQRA UNIVERSITY” for imparting us an advance and useful training in the course of Managerial Communication. We are also thankful to EmadMalik,Umair Ali Qadri and Alam Shah the owner of MAVVI mineral water.

EXECUTIVE SUMMARY

“eau”is a mineral water company running by 3 partners. Its...
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