King of the Ring
What are advertisements really telling us when we look at them? These ads are more than just an advertisement for an item. An advertisement is a notice or announcement in a public medium promoting a product, service, or event. Ads with pictures have been shown since marketing was born and one would imagine a picture would be a cheap type of advertisement, but think again because companies spend millions of dollars for ads like this to be shown in magazines, billboards etc. What people do not know is how much thought actually goes into making an ad because you may only have a simply picture with a logo, but that one picture can speak a thousand words to the viewer. When I observe an advertisement in a magazine I always think to myself, “What does this ad actually mean?” The first thing that caught the attention of my eyes was the individual Manny Pacquiao, kneeling on the floor of the ring. The top of this ad consist of a black background that seems as if he is in a room with a beam of light coming from the top. As my eyes moved toward the middle of the ad, I noticed the beam of light hitting Manny Pacquiao in the corner of the ring holding onto the ropes. The ropes are red, white and blue with a red turnbuckle. Pacquiao seems to be praying or meditating about a fight. He is wearing red and white Nike shoes and white trunks with a golden eagle design and “Pacman” written on the sash of his trunks. The bottom of the ad reveals his initials what appears to be a sun on the M, the Nike logo, and a quote that says “Give us this day,” and the date of the day Pacquiao defeated Oscar de la Hoya.
You can see Pacquiao’s body language as if he is praying. The way his arms and the turnbuckle are positioned, it looks similar to Jesus Christ on a crucifix even more when you notice the beam of light coming down from the sky. This would imply that Pacquiao is praying to Jesus. The quote “Give us this day” located on the bottom of the ad is also an...
Please join StudyMode to read the full document