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MikesBikes-Advanced (MB-A

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MikesBikes-Advanced (MB-A
Quickstart Guide
MikesBikes-Advanced (MB-A) is an Online Business Simulation that will give you the opportunity to run your own company, managing all the key functional areas of a Firm. It is used as an interactive tool to enhance the integration and learning of the basic concepts of business in a real life context. You will get hands on experience at making critical price, marketing, operations, product development, and financial decisions.
There are two variants of MB-A, the Single-Player and the Multi-Player. The main differences between the two are detailed below:
Single-Player
• Practice version of MB-A, no Internet connection required.
• You are able to roll forward into the next decision period/year, or roll back as you wish in order to test and change your decisions.
• One competitor firm, in the form of a computer robot. You will start from a weaker market position and should give you a challenging competitive experience for up to 10 years
(rollovers).
Multi-Player
• In the Multi-Player version, you will compete against other student teams within a 4 to 7
Firm Industry for the highest Shareholder Value (SHV).
• The Multi-Player requires an Internet connection to be open before logging in. Moving from one year (decision period) to the next is done by automatic rollover on preset dates set by your Instructor.
• Before each of these scheduled times your team needs to have all decisions for the year ahead entered into the Multi-Player version, clicking Ok in any decision screen will save the decision on our server (if they are saved on screen, they are saved on our server).
Decisions can be edited at any time before the rollover.
• MikesBikes Multi-Player version can also be used in Offline Mode (File Æ Play Offline) for making practice decisions. You will be able to roll forward and roll back as you wish to give you an indication how your decisions may result (without your competitor’s decision).
• All members can login, view their

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