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Mid Career Crisis

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Mid Career Crisis
INTRODUCTION
Within the world of business, the main “responsibility” for corporations has historically been to make money and increase shareholder value. In other words, corporate financial responsibility has been the sole bottom line driving force. However, in the last decade,
a movement defining broader corporate responsibilities– for the environment, for local communities, for working conditions, and for ethical practices–has gathered momentum and taken hold. This new driving force is known as corporate social responsibility (CSR). CSR is oftentimes also described as the corporate “triple bottom line”–the totality of the corporation’s financial, social, and environmental performance in conducting its business.
As the commercial sector increases its investments in corporate social responsibility in its three usual venues (the workplace, the marketplace, and the community), USAID is presented with the unique opportunity to create corporate partnerships that can help expand, enhance, and sustain its health efforts in developing countries.
Corporate social responsibility (CSR), also known as sustainable responsible business (SRB), or corporate social performance, is a form of corporate self-regulation integrated into a business model. Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure their adherence to law, ethical standards, and internati onal norms. Business would embrace responsibility for the impact of their activities on the environment, consumers, employees, communities, stockholders and all other members of the public sphere Corporate Social Responsibility is a very well known concept in the present day world. Infact the corporate giants are very conversant with corporate social responsibility or corporate sustainability –in today 's parlance.. The responsibility they have towards the society and the community as a whole cannot be denied. A tremendous surge and then a sustained



References: Importance of corporate social responsibility to societies | Knowledge Tank. 2013. Importance of corporate social responsibility to societies | Knowledge Tank. [ONLINE] Available at: http://www.projectguru.in/publications/importance-of-corporate-social-responsibility-to-societies/. [Accessed 01 March 2013]. Corporate Social Responsibility Objectives | eHow.com. 2013. Corporate Social Responsibility Objectives | eHow.com. [ONLINE] Available at: http://www.ehow.com/info_7819014_corporate-social-responsibility-objectives.html. [Accessed 01 March 2013]. CSR - an introduction. 2013. CSR - an introduction. [ONLINE] Available at: http://www.management-issues.com/2006/5/25/opinion/csr-an-introduction.asp. [Accessed 01 March 2013]. CORPORATE SOCIAL RESPONSIBILITY AND THE SOCIETY. 2013. CORPORATE SOCIAL RESPONSIBILITY AND THE SOCIETY. [ONLINE] Available at: http://businessthatcares.blogspot.in/2010/08/corporate-social-responsibility-and.html. [Accessed 01 March 2013].

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