Microsoft’s partnership with UNHCR—Pro Bono Publico?
As the spread of philosophy for public benefit, when public watch the people who is experiencing war and disaster, a particularly strong shared feeling of empathy arose for those affected by the conflict, which in turn led to a sincere desire to reach out to the many distressed people. People begin to think seriously about how they could make a difference to this terrible humanitarian disaster.
Microsoft is going to fulfill its corporate social responsibility, it organizes a group of professional technicians to provide technology software and hardware with which a refugees' registration system could be created and through collaboration with NGOs, with UNHCR and organizations that were taking care of the many displaced victims. Microsoft employees initiated a project that would become wide cross-sector collaboration. Loyal to its field of competence, Microsoft donated cash, software, technology assistance, and volunteers' working hours.
As things stabilized, Microsoft began to partner with other companies assisted UNHCR in the overall project management pro-bono and provided pro bono time from employees to help roll out the technology in various refugee camps.
In the same period, the counter-examples of CSR also alert public to pay attention to the fact that time and space were shrinking rapidly for international business and citizens: globalization had started to leave its marks, financial and business had globalized as well as risks. At the same time, the progressive development of partnerships, ISO and Social Accountability norms and the Triple Bottom Line concept had started to influence a generation of business leaders.
It became increasingly clear that good citizenship would need to be closely connected to the corporate mission and not be an "add-on." At the very same time, Microsoft went through a revision of its own corporate mission: “to enable people and businesses throughout the world to realize their full potential."
Looking at its various areas
Microsoft is going to fulfill its corporate social responsibility, it organizes a group of professional technicians to provide technology software and hardware with which a refugees' registration system could be created and through collaboration with NGOs, with UNHCR and organizations that were taking care of the many displaced victims. Microsoft employees initiated a project that would become wide cross-sector collaboration. Loyal to its field of competence, Microsoft donated cash, software, technology assistance, and volunteers' working hours.
As things stabilized, Microsoft began to partner with other companies assisted UNHCR in the overall project management pro-bono and provided pro bono time from employees to help roll out the technology in various refugee camps.
In the same period, the counter-examples of CSR also alert public to pay attention to the fact that time and space were shrinking rapidly for international business and citizens: globalization had started to leave its marks, financial and business had globalized as well as risks. At the same time, the progressive development of partnerships, ISO and Social Accountability norms and the Triple Bottom Line concept had started to influence a generation of business leaders.
It became increasingly clear that good citizenship would need to be closely connected to the corporate mission and not be an "add-on." At the very same time, Microsoft went through a revision of its own corporate mission: “to enable people and businesses throughout the world to realize their full potential."
Looking at its various areas