Microsoft vs. Apple

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Chapter 1
The Problem

Introduction

Rivalry between Apple and Microsoft has existed for a long time. While Microsoft dominates the market by providing an operating system to nine tenths of the number of users (Net Applications, 2011), Apple's products bring an alternative to the consumers' experience. Moreover, given Apple's steady growth in the last years (Yahoo Finance, 2011) the competition is still ongoing and fierce, as some PC users (sustained mostly by Microsoft) are switching to a Mac (offered by Apple).

According to Morgenthaler (2008), "[b]y failing to modernize its operating system in a timely way, Microsoft has left its flank wide open for an all-out assault from a once vanquished rival". Microsoft's Vista operating system, released in 2007, was plagued by problems and bad press. For its competitors, this meant an opportunity that especially Apple seized upon (Madway, 2009, p. 1). Nevertheless, there is no current consensus about future trends. Apple recently passed Microsoft in its market value (Etherington, 2010). However, Microsoft's response to is was calm and promised to take the position back, referring to major growth in India in the coming years (Windows Club, 2010).

1
Statement of the Problem

This report regards a particular instance of the Microsoft-Apple competition.The aim of the analysis is to point out whose company is the best today. Therefore, two main questions are sought to be answered:

1.Who’s company is more popular the Microsoft or the Apple? 2.Which is the best between the two company?

Scope and Limitation
This study focused on the rivalry of two tech giant. It is limited only among first year IT students of NEUST and will be conducted in the second semester of the current school year.
The selected 100 students were involved as respondents in this study.

Research Paradigm
Input Process Output

2
Importance of the study

The study of the rivalry of Microsoft vs. Apple is important to a IT students to know what company deserve the top position today in this modern world.

Definition of Terms

Microsoft Corporation - is an American multinational corporation headquartered in Redmond, Washington, United States that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions.

William Henry "Bill" Gates III - (born October 28, 1955 in Seattle, Washington) is an American business magnate, investor, philanthropist, and author. Gates is the former CEO and current chairman of Microsoft, the software company he founded with Paul Allen.

Paul Gardner Allen - (born January 21, 1953) is an American business magnate and investor. Allen co-founded Microsoft with Bill Gates.

Hardware - are component devices which are typically installed into or peripheral to a computer case to create a personal computer upon which system software is installed including a firmware interface such as a BIOS and an operating system supporting application software that performs the operator's desired functions. Operating systems usually communicate with devices through hardware buses by using software device drivers.

Software - is a collection of computer programs and related data that provides the instructions for telling a computer what to do and how to do it. Software refers to one or more computer programs and data held in the storage of the computer for some purposes. In other words, software is a set of programs, procedures, algorithms and its documentation concerned with the operation of a data processing system.

Mobile phone - (also known as a cellular phone, cell phone and a hand phone) is a device that can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so...
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