Microsoft Surface

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Term Report
Microsoft Surface Table
Acknowledgements
We would like to express our deepest appreciation for our professor, Dr. Michael Kamins. It would have been practically impossible for us to pursue this project without his invaluable advice and guidance. We would also like to thank our classmates for encouraging us during our presentation and providing great advice to improve our project. We would also like to thank the Stony Brook College of Business for allowing us to use the college facilities. Finally, we also extend our heartfelt thanks to our family and well-wishers. Contents

Introduction……………………………………………………………………………………………1-4 History …………………………………………………………………………………………………2-5 Application…………………………………………………………………………………………….3-6 4 Ps
4.1 Product……………………………………………………………………………4-12 4.2 Price……………………………………………………………………………….4-14 4.3 Place………………………………………………………………………………4-15 4.4 Promotion…........………………………………………………………………...4-16 4 Cs

5.1 Consumer…………………………………………………………………………5-17 5.2 Competition ………………………………………………………………………5-18 5.3 Community …………………….…………………………………………………5-18 3.4 Company... ……………………………………………………………………….5-19 Conclusion…………………………………………………………………………………………...6-21 Bibliography…………………………………………………………………………………………7-22 Appendix

_Appendix _I Microsoft Surface Table Order Form (U.S.)
1. Introduction:
Over the past couple of years, a new class of interactive device has begun to emerge, what can best be described as “surface computing”. The Surface table typically incorporates a rear-projection display coupled with an optical system to capture touch points by detecting shadows from below. Different approaches to doing the detection have been used, but most employ some form of IR illumination coupled with IR cameras. With today’s camera and signal-processing capability, reliable responsive and accurate multi-touch capabilities can be achieved. Surface Table is a new way of working with computers that moves beyond the traditional mouse and keyboard experience. It is a natural user interface that allows people to interact with digital content the same way they have interacted with everyday items such as photos, paintbrushes and music their entire life: with their hands, with gestures and by putting real-world objects on the surface. Surface Table opens up a completely new category of products for users to interact with. It is a completely intuitive and liberating way to interact with digital content. It blurs the lines between the physical and virtual worlds. By using your hands or placing other unique everyday objects on the surface – such as an item you are going to purchase at a retail store or a paint brush – you can interact with, share and collaborate like you’ve never done before. Imagine you are out at a restaurant with friends and you each place your beverage on the table – and all kinds of information appears by your glass, such as wine pairings with a restaurant’s menu. Then, with the flick of your finger, you order dessert and split the bill. We really see this as broadening content opportunities and delivery systems. Surface Table is a powerful movement. In fact, it is as significant as the move from DOS [Disk Operating System] to GUI [Graphic User Interface]. Our research shows that many people are intimidated and isolated by today’s technology. Many features available in mobile phones, PCs and other electronic devices like digital cameras aren’t even used because the technology is intimidating. Surface Table breaks down those traditional barriers to technology so that people can interact with all kinds of digital content in a more intuitive, engaging and efficient manner. It’s about technology adapting to the user, rather than the user adapting to the technology. Bringing this kind of natural user interface innovation to the computing space is what Surface Table is all about. {draw:frame}

Internal view of Surface Table
*2. History*:
Surface...
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