Microsoft CSR Case Study Competition 2011
Have you heard of corporate social responsibility? Are you passionate about not only doing business but also dong good at the same time? Do you believe that being socially responsible and sustainable is not only the good way but the right way to go? Here is the platform for you to express your ideas and challenge your mind.
The deadline for signing up is extended to 23rd March
The deadline for report submission is extended to 27th March. Grab this opportunity to showcase you talent and express your passion!
For those of you who missed the corporate visit to Microsoft, don’t worry! Microsoft has generously offered the presentation slides for your reference and report-writing. Please download the document (presentation slides) attached in the email if you need.
You will be able to participate in this competition in teams of 1-3 people. For the preliminary round, a 3-5 pages report with reasonable fonts and spacing need to submitted as a group. The reports should cover the following issues:
1) What is your understanding of CSR and role of CSR in business today? 2) Overview of Microsoft CSR strategies
3) Evaluation of Microsoft current strategies and suggest improvements E.g. Do the initiatives achieve its social goal? Do they add value to Microsoft business? What had gone wrong/ineffective? What could/should be done instead?. Etc *no need to comment on all initiatives
4) Proposal of new and creative initiatives
E.g. How is it different from the current initiative? Is there a need for such initiative? How does it help both the community and Microsoft?,etc * Microsoft places lots of emphasis on this component
The report should be evaluative, rather than descriptive in nature. Microsoft is looking for depth of analysis and proposal of improvements/new ideas.
The top 5 teams will be selected after the preliminary round. They will then be required to make formal...
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