Microeconomics Journal

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After reading “Chrysler Enters the Race to Introduce Electric Models” by, Bill Vlasic Chrysler is planning on producing an electric car to sell in 2010. Chrysler has three electric models now but is planning on producing a full line of cars in the future. This is an attempt by the auto maker to compete in the market for electric automobiles. Compared to G.M. Chrysler is adopting its existing models to electricity rather than building a new platform, putting their money into technology rather than the platform of the car. “While Chrysler is committed to electric vehicles, Mr. Nardelli said the project would benefit directly from a proposed $25 billion federal loan program for the United States auto industry.” Chrysler is attempting to compete in the new demand for electric cars due to the rise in fuel prices, ultimately decreasing fuel prices by making the demand more elastic.

Now that oil prices have sky rocketed the American people are demanding more fuel efficient cars and demanding less cars that are on the market today. Therefore the demand for cars on the market today is inelastic. As gas prices increase demand for cars decrease and revenues decrease. Chrysler is creating a supply to meet the new demand for electric cars to increase their revenue. Right now the supply for electric cars is very inelastic because there are not many on the market, making them expensive. As Chrysler and other auto makers come out with electric cars the supply will become more elastic and cars will become more affordable. This is because of the law of supply, as the price of a product increases the quantity supplied will increase. Until electric cars become more affordable people will continue to pay high prices at the gas pumps.

Right now demand for gas in America is fairly inelastic. Once electric cars become affordable and more and more people start driving them the demand for gas will decrease. This could make the demand for gas more elastic. When the demand for a good is...
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