Micro&Macro Assignment for Yonex

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| | | | | | | | | | | | | | |GROUP PROJECT ASSIGNMENT |

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|Part |Topic |Page | |1 |Nutella; Monopolistic Competition Market |3-5 | |2 |Details of Nutella |6-7 | |3 |Firm and Customer Viewpoints |8-10 | |4 |Conclusion |11-14 | |5 |References & Appendices |15-17 |

Part 1: Nutella; Monopolistic Competition Market
1.1 Introduction to company
Nutella Company, Nutella was first created in the 1940s by Mr. Pietro Ferrero, a patisserie maker and founder of the Ferrero Company. (Please refer to appendices: figure 1, 3, 4, and 5) Since European families and visitors have enjoyed Nutella® as a breakfast staple on bread and toast for more than 40 years, the Ferrero Company introduce this traditional Italian breakfast item to the U.S. market in order to share the enjoyment of such a unique, convenient and tasty product. Nutella® was first imported from Italy to the U.S. over 25 years ago in 1983 and was initially distributed in the Northeastern part of the country. The popularity of Nutella® has grown steadily over the years and it is now available across the United States. In addition, Nutella® is also marketed and sold all over the world. 1.2 Introduction of product brand line

The related product of Nutella is Ferrero Rocher, it was the favorite chocolate treat for millions of people. Its innovative shape – round but irregular – and its unmistakable golden wrapping give it that elegance that has made it famous and also hint at the unique taste of this specialty: a creamy filling, a crunchy wafer and a delicious hazelnut centre. The another example was Kinder Bueno , is a harmonious blend of contrasting tastes and textures that engages the senses in every surprising bite—stimulatingly crispy on the outside and delectably creamy on the inside. Kinder Bueno offers both a refined and dynamic taste sensation that yields a sensory lightness, inviting people to indulge with carefree abandon. 1.3 Introduction of product

Nutella is a deliciously unique spread made from the combination of roasted hazelnuts, skim milk and a hint of cocoa. Nutella has no artificial colors or preservatives. It can be used on a wide variety of breads. It has a deliciously unique creamy chocolaty taste. Mixing of that taste is a roasted...
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