Micro Economics Issues Paper

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Microeconomics Issues Paper Week 3
Les Coloma
University of Phoenix

Microeconomics Issues Paper Week 3
As hotel brands contend with the challenge of trying to cut costs during economically difficult times while still attempting to meet high customer expectations, overall satisfaction with hotels is down notably in 2008, according to the J.D. Power and associates 2008 North America Hotel Guest Satisfaction Index Study(SM) (WESTLAKE VILLAGE, Calif., July 29 PRNewswire). The study finds that problems with hotel/room maintenance are more common in 2008, compared with 2007, with this issue being one of the top five most frequently reported by guests across all segments. In the extended stay segment, Internet usage (particularly connection and speed) makes the list of the top five problems for the first time in 2008. Among luxury hotel guests, parking issues emerge within the top five most frequently reported problems for the first time. With no sign of gas prices of going down and housing sector has no sign of recovering just yet I had asked my myself how the hotel industry is surviving and have selected Sheraton Hotel as for company topic. This topic should be interesting on how Sheraton is managing in meeting the supply and demand of the customers in order to keep customers happy. Sheraton Hotels Company Description and Current activities

Sheraton Hotels and Resorts operates a leading chain of upscale hotels with about 400 locations in some 70 countries. Its properties target both business and leisure travelers with full-service accommodations, fine dining, and other amenities. The subsidiary of Starwood Hotels and Resorts in 2008 announced plans for a major upgrade, including spending $1.3 billion in renovations, $400 million in key brand initiatives, and $2 billion in new hotel openings. Founded in 1937 by Ernest Henderson and Robert Moore, the Sheraton chain was acquired by...
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