Micro and macro environments of Pick n Pay

Topics: Environment, Natural environment, Vegetable Pages: 3 (866 words) Published: March 19, 2014
Question 1. Comment on the micro and market environments of Pick n Pay and also comment on the macro environments that may affect the company in 2014. Pick n Pay.

Micro environment:
The micro environment is the smallest of the three environments. This is the environment that is influenced by the market and the macro environments. Pick n Pay can control their beliefs and visions in such a way that customers become used to the way they operate. Some of their values include: honesty, integrity, freedom of speech, the best deals for their customers, a good service for their customers, staff benefits and a chance for staff members to be promoted, reward and innovation and taking individual responsibility. Pick n Pay always promises their customers fresh vegetables and fruit and will go out of their way to make sure that this takes place, if a certain type of fruit or vegetable cannot be found in that season they will note the customers of this problem and apologise for the inconvenience. "Pick n Pay is a company that cares for its people, we believe in relationships; you don’t come here looking for a job, but for a career." (Pick n Pay official website, 19 March 2014). This shoes how much of a family business Pick n Pay is, it does this to create a “home” feeling where you can enjoy shopping. Pick n Pay’s goal is to make sure that people can look after themselves and fend for themselves at the same time as looking out for others and making sure that the community and the people around them are as well off as themselves. Pick n Pay wishes to enhance and develop their skills for the future and to continue making the lives of other people better.

Market environment:
The market environment surrounds the micro environment. There are many franchises of the company around South Africa and expanding northwards to other African countries. Pick n Pay has an online shopping facility to bridge a gap between the customers and the actual store itself. By using online...
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