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Michelin

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Michelin
Michelin (/ˈmɪʃəlɪn/ or /ˈmɪtʃəlɪn/; French pronunciation: [miʃ'lɛ̃]; full name: SCA Compagnie Générale des Établissements Michelin) is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone.[2] In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Tigar, Riken, Kormoran and Uniroyal (in North America) tyre brands. Michelin is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.
Among Michelin's numerous inventions, there is the removable tyre, the pneurail (a tyre for trains made to run on rails) and the radial tyre technology now used in modern "green tyres" that reduce fuel consumption.

c. 1965-1970, view of old fashioned Michelin omnibus and two michelin men with bystanders behind Charles Rolls statue, Monmouth, Wales.
Two brothers, Édouard and André Michelin, ran a rubber factory in Clermont-Ferrand, France. One day, a cyclist whose pneumatic tyre needed repair turned up at the factory. The tyre was glued to the rim, and it took over three hours to remove and repair the tyre, which then needed to be left overnight to dry. The next day, Édouard Michelin took the repaired bicycle into the factory yard to test. After only a few hundred metres, the tyre failed. Despite the setback, Édouard was enthusiastic about the pneumatic tyre, and he and his brother worked on creating their own version, one that did not need to be glued to the rim. Michelin was incorporated on 28 May 1888. In 1891, it took out its first patent for a removable pneumatic tyre which was used by Charles Terront to win the world's first long distance cycle race, the 1891 Paris–Brest–Paris.
Michelin has made a number of innovations to tyres, including in 1946 the radial tyre (then known as the "X"

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