In 1984, at the age of 19, Michael Dell founded Dell Computer with a simple vision and business conceptthat personal computers could be built to order and sold directly to customers. .Michael Dell was the youngest CEO at the age of 27 to head the fortune 500 Company. In his role as CEO, his performance was excellent. Through his innovative way for marketing computers, he guided Dell from a small, start-up company into a global leader in PCs and IT Products and Services. He was very accessible CEO and a role model for young executives because he knew how to delegate the authorities to subordinates. He believed that the best results come from the talented people who can be relied upon to do what they are supposed to do. Michael Dell was also the chief architect of the company's direct sales approach and build-to-order approach.
Michael Dell justified his excellent performance by performing well in all the five areas of Crafting & Executing Strategy. He formed a strategic vision for Dell which had five tenets. Five tenets were describing the vision of having a strong and direct relationship to customer, allowing customer to purchase custom built product, creating nonproprietary and efficient technology and supply chain and company should endeavor to deliver added value to customers. These five tenets were the key to delivering a superior customer values. He made sure that all company executive believe strongly in those five tenets. Under his leadership he developed the business model which uses the company's strong capabilities in supply chain management, low cost manufacturing and direct sales capabilities to expand into product categories where Dell could provide added values to its customer in the form of lower prices. Under his leadership, Dell has become the low-cost leader using his business model and strategy.