Mice in Australia

Topics: Tourism, World Tourism Organization, Australia Pages: 7 (1694 words) Published: May 11, 2011
• To study and analyse about the MICE industry of Australia.

• Critically evaluate opportunities and issues of conferencing industry of Australia


‘’No grand idea was ever born in a conference, but lot of foolish ideas have died there’’ (F. Scott Fitzgerald, The crack up, 1945)

Travelling for the purpose of carrying out trade and engaging in commerce was one of the earliest types of tourist activity undertaken by enterprising members of ancient civilizations. The business motive was strong enough to drive intrepid merchants and other entrepreneurs to live their native lands in search of distant markets in which to buy or sell goods and products not found locally.

Today business tourism – principally, travel for commercial, professional and work related purpose – represents the major non leisure form of tourism and business tourists are widely recognized as the highest-spending category of travellers. This case study examines the different characteristics of the various categories of business tourism of Australia and analyse the trends and issues are affecting the industry.

Modern day business tourism takes four principal forms:

• Travel for the purpose of attending conference and other types of meetings

• Incentive travel

• Travel to attend an exhibition or trade fair

• Individual business travel

In vast majority cases, each category of business tourism is in some way connected to the traveller’s professional life or to their role in the buying and selling process that underpins much of modern commercial life.


Travelling in order to attend a meeting of some kind is one of the most widespread forms of business tourism. Meetings take many forms and enormously in size and purpose, but the meetings that stimulate business tourism are primarily those organized with an objective linked to the attendee’s professional activity.

Incentive travel

One particular of meeting is usually regarded as being sufficiently distinct from all the others to justify it being given its own separate category. Incentive travel is the name given to the travel usually in groups of employees who have been awarded a luxury trip entirely paid for by the company as a prize for high achievement at work.

Exhibitions and trade fairs

some of the largest flows of business tourists are found when many thousands of people gather in a destination for one or more days to attend an exhibition. Some types of exhibitions are like exhibitions of travel industry, motor industry, medical and technology.

Individual business travel

The final sector of the business tourism industry that was identified earlier is that of individual business travel, which may also be termed corporate travel. This sector comprises the trips of all men and women whose work obliges them to travel, either regularly or on an occasional basis.


Australia is the sixth largest country in the world. Australia is an islandand located on the smallest continent in the world. Population: 17.5 million
Geographic size: 2.97 million square miles
Capital: Canberra
Major cities: Brisbane, Sydney, Perth, Melbourne, and Adelaide. Tourism
Australia is the place with lots of tourist destination and many attractions like Opera house, blood - red Uluru (Ayers Rock), the Great Barrier Reef or the land of Kangaroos, Koala, wilderness areas, natural wonders and low-key rural charm. Australia is widely considered as most distinct and rich environment in world. The home to the oldest living culture in the world. The lifestyle of the people in Australia has esteemed and desired by all over the world. All these facts make Australia the world’s most admiring destination for visitors. One of the major city Melbourne of Australia rated first for the top paying destination per visit and for the length of visitors. (Albert Stafford, 4th-6th October 2010, world tourism organisation...
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