The purpose of this document is to conduct research and a SWOT analysis to evaluate one of the designated MICE venue and to aid in the analysis and development of the Hotel’s initiative to promote MICE. Swissotel The Stamford one of Southeast Asia’s tallest hotels located at the Central Business District. With a total of 1,261 guestrooms and luxury suites, 16 restaurants and bars, Equinox Complex and Willow Stream Spa. Under the current trends of MICE, Singapore has maintained its position as 5th Covention City in the world for the 2nd consecutive year as well as Asia’s Top Convention City for the 10th consecutive year. Where major events like The ICCA Singapore 2012 is held at Marina Bay Sands Expo and Convention Center, having a significant importance as Prime Minister Lee Hsien Loong will be in attendance as the guest-of-honour for the opening ceremony and Mr. Lee Kuan Yew will be at a dialougue session during the gala dinner. Swissotel is also adjoined with Raffles City Convention Centre, which have a wide function space of more than 6,503 square metres.
Introduction on Swissotel
Swissotel The Stamford, one of Southeast Asia’s tallest hotels of a height of 226 metres is managed by Swissotel Hotels & Resorts. Swissotel The Stamford is located in the heart of the beautiful city of Singapore within world-class shopping, entertainment and the Central Business District (CBD) with City Hall Mass Rapid Transit (MRT) train station and other major transportation nodes at its doorstep.
Swissotel The Stamford provides a wide range of facilities that will make guest enjoy their stay at the hotel. Swissotel The Stamford consist of 1,261 guestrooms and luxury suites, 16 restaurants and bars, Equinox Complex and Willow Stream Spa. Willow Stream Spa is one of Asia’s largest spa and fitness facilities. The New Asia bar in Swissotel The Stamford holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage. Hotel guest especially the business travellers will definitely be enjoying their stay at Swissotel the Stamford as they are surrounded many great facilities and and true comfort.
Swissotel The Stamford also can hold meetings, conferences, events or weddings, as the hotel have ballroom, business centre and Raffles City Convention Centre. The Raffles City Convention Centre provides a various range of 27 fully-equipped meeting rooms capable of accommodating events of any sizes. The state-of-the-art Executive Conference is the an ideal venue for global conferences as it has a satellite conference system featuring icon-based touch screen and advanced facilities. Swissotel The Stamford has the biggest ballroom which is pillar free the Fairmont Ballroom can accommodate up to 3,000 guests. Whether it is a large-scale symposium or company-training seminar, Swissotel’s Convention Services team will see to clients specific needs. Current trends of MICE activities in Singapore
Singapore has maintained its position as 5th Covention City in the world for the 2nd consecutive year as well as Asia’s Top Convention City for the 10th consecutive year. This could be the reason why many companies and organization choose Singapore to hold their event. There are many business events happening now that includes M.I.C.E (Meeting, Incentive, Convention, Exhibition). With today's technology advancement, MICE companies are able to manage and execute their events more effectively through proven management systems.
Bio-IT World Asia Conference 2012 is held in Singapore, this particular event is solely for Meetings. This event is the first ever in Asia and it is held at The Marina Bay Sands Hotel and Conference Center. This conference is a relatively big event as 20 countries including Singapore is participating and professionals from all over the world will gather at Bio-IT Asia Conference 2012 to discuss issues and share information....
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