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Managerial Economics
IMB program 2010/11

Case studies presentations

As mentioned in the description of the course, eight case studies will be presented. Each group must do both a written and oral presentation of assigned case study. It is important that contribution of each group member is evident and clearly documented. Written part of assigned case studies should not be longer than 10 pages (TNR 11, double space).

The written and oral presentations are to identify the case's main problems and recommend viable solutions (literature references are essential, the highest grade will only be given to outstanding work that is supported with well-chosen, current literature).

Each group's written and oral presentations should be submitted immediately after the students’ case presentations. It is required to submit a paper copy of your written work as well as electronic copy.

Oral presentation should be prepared following the general rule:

15 mins: presentation of case/ problems
30 mins: presentation of assignment questions / answers
15 mins: general class discussion

Assignment questions

Wilkins, a Zurn Company: Demand Forecasting (Andjelković, Dolenc, Gobec, Kričej)

a)What are pros and cons of the forecasting methods presented in the case? How would you do it? b)What are implementation concerns faced by the firm? What would be your solution? c)Is there any relationship between economic indicators and demand for Wilkins' products? d)How to forecast new products such as new fixed-pressure fire valves?

Metabical: Pricing, Packaging and Demand Forecasting for a New Weight-Loss Drug (Rozman, Rugelj, Šivec, Vuković)

e)How does Metabical compare to current weight-loss options? f)What are pros and cons of the forecasting methods presented by Pintup? How would you do it? Make your own forecasts. g)What considerations should be taken into account when making decisions about the package count? What package size would you...
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