Mgt 6353 Operations Strategy

Course Name/Title
Operations Strategy
Program
(e.g. MBA or Ph.D.) MBA
Required or elective elective
Instructor(s) Name and email address

Vinod Singhal
Number of Class sessions in course 30
Duration of each class (minutes) 90
Typical number of students enrolled   in recent   course offerings. 35
Textbook Used none; use readings and cases
Misc. Instructor comments about   course


MGT 6353 Operations Strategy
Spring 2004
Professor Vinod R. Singhal, Operations Management
Phone:   404-894-4908
e-mail:   vinod.singhal@mgt.gatech.edu
In recent years, global competitive environment has changed rapidly.   In many product markets, competition has intensified to the point where costs often become the key competitive issue.   Furthermore, there are important marketing issues such as product-mix flexibility, product quality, and quick customer response time that are directly dependent on manufacturing capabilities.   Together with rapid changes in the product markets in which a firm competes, technology is also undergoing rapid changes.   New developments are occurring in hard technology having to do with equipment as well in the softer technology relating to procedures, organization, and information processing.   Today firms are faced with a wide spectrum of different equipment and system choices, involving substantial levels of investments and risks, with strategic implications for the firm as a whole.   There has been a growing recognition that to succeed in the current environment characterized by intense competition and rapid changes in a firm's product-markets and technology, firms must develop a coherent operations strategy.
The course on Operations Strategy deals with operating decisions that have long-term and irreversible impact on a firm's profitability, and enhances the ability of the firm to compete effectively and deal with the rapidly changing environment.   The course provides an introductory exposure to the major concepts of operations... [continues]

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