MGT 599 SLP 1 Strategic Management Kraft Foods

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Module 1 SLP
MGT 599 Strategic Management
Dr. Nanette Metz

In every organization there are guidelines that need to be followed in order to have a successful and profitable future. The mission and vision statements of an organization provide these guidelines. By articulating a company’s purpose, goals and vision these statements can motivate and inspire passion within the stakeholders resulting in a successful organization. Although these two powerful statements reflect different aspects of organizational goals they work together to provide a comprehensive overview of an organization. In this paper the author will discuss criteria that are essential to developing a mission and vision statement. In addition the author will compare the commonalities and differences between the two lists of criteria. Mission Statements

At the heart of every business is a mission statement that “describes the overall purpose of an organization” (McNamara, 2009). Through a mission statement an organization has the ability to define themselves at the simplest level thereby ensuring that all employees, customers and stakeholders understand their purpose (Kapenda, 2008). It is the author’s belief that there are five crucial criteria that must be utilized when devising a good mission statement. These include: Clear and Concise: A mission statement is the heart of an organization and must clearly spell out why an organization exists. First and foremost clearly articulating an organizations purpose allows stakeholders to determine if the provided services meet their demands/needs (Crea, n.d.). Additionally, a clear mission statement “provides a strong frame of reference from which management can determine short term organizational goals and tactics” that will contribute to success (Rector, 2010). Clear and concise mission statements leave no room for confusion as to why an organization exists and where they are headed....
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