MGT 465 Complete Course Material

Topics: Marketing, Entrepreneurship, Management Pages: 2 (478 words) Published: February 25, 2014
MGT 465 Complete Course Material
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MGT 465 Complete Course Material

MGT 465 Week 1 DQ 1
Briefly describe an entrepreneur. How does an entrepreneur recognize opportunity to start his or her own business? Provide an example.
MGT 465 Week 1 DQ 2
Describe the six factors of a competitive advantage. Should customers be a focus of the company becoming successful? If so, why?
MGT 465 Week 1 DQ 3
What factors are involved when determining how entrepreneurs define their unit of sale? Why should the entrepreneur not reveal the costs of their product or service to customers? MGT 465 Week 2 DQ 1

Why is market segmentation important when locating your target customers? To what market segments do you as a consumer belong? What strategies are used to appeal to your segment?
MGT 465 Week 2 DQ 2
Explain the effectiveness of using break-even analysis in your marketing plan. Brainstorm within your Learning Team and determine the advantages and disadvantages of the following strategies: value pricing, key stoning, cost-plus, penetration strategy, skimming strategy for a small business. Each student should post their thoughts on pricing theory after the team discussion.

MGT 465 Week 2 DQ 3
Explain why positioning your product or service is important. Describe at least five principles of selling that you plan to use in your business.
MGT 465 Week 2 Team Assignment Business Plan Practice
MGT 465 Week 2 Individual Assignment Article Review 2
MGT 463 Week 3
MGT 465 Week 3 DQ 1
What are the three rules for cash management? Why is it important to complete a monthly cash flow statement?
MGT 465 Week 3 DQ 2...
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