Mgmt - Swot Apple

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  • Topic: Apple Inc., Steve Jobs, IPod
  • Pages : 2 (589 words )
  • Download(s) : 126
  • Published : May 23, 2011
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SWOT Analysis of Apple
As a mutual fund manager, I am conducting a business analysis on the Apple Company and whether it is appropriate to invest in the company.

Introduction to Apple
Apple Computers were founded in April 1, 1976 by Steve Jobs and Steve Wozniak in Cupertino, California. January 9, 2007 the word computer was removed from the name of Apple because the company was expanding to offer other electronics. Currently, Apple employs more than 46,000 people worldwide. Apple is famous for the Apple Computer, which is now called the Mac, the IPod, the IPhone and the newest addition the Ipad.

Current
Apple is famous for the Apple Computer, which is now called the Mac, the IPod, the IPhone and the newest addition the Ipad. Apples internal stakeholders are the employees of Apple. Currently, Apple employs more than 46,000 people worldwide. They are the people who put together the products, sell them and market them, making Apple products most wanted by all. The external stakeholders are the customers and shareholders. The shareholders are concerned with the stock price of the company. They want to make sure their investment is profitable and has a future. The customer is concerned about the quality and usefulness of the product. Management of Apple wants to make sure they can satisfy both the shareholders and customers. They want to offer the best product on the market and to make sure they live up to their reputation of quality electronics. Apple continues to listen to their customers to make their products easy to use. They have also made their products accessible to people with disabilities. SWOT model

Internal
StrengthsWeaknesses
*brand name*products considered expensive compared to competitors *301 retail stores in 10 countries*company very controlling *strong brands: Ipod, Iphone, Ipad & Mac Computer*CEO described as a control freak *strong customer base in US*not shareholder friendly

*According to...
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