Metro Cash and Carry

Table of Contents Executive Summary 2 Introduction 4 Company Profile 4 Company History 6 Vision 8 Mission Statement 9 Business Concept 11 METRO Cash & Carry Pakistan 12 Organizational Structure 14 Industry & Competitors’ Analysis 15 Industry Analysis 15 Competitors’ Analysis 17 Makro-Habib Pakistan Limited 17 Hyperstar Pakistan 18 Literature Review 20 Research Question 26 Research Methodology 29 Analysis & Findings 32 Survey Questionnaires’ Analysis 32 Findings 58 Experience Survey 58 Survey Questionnaires 64 Conclusion 68 Recommendations 70 References 74 Annexure 78

Executive Summary
METRO Cash & Carry is one of the leading wholesale retailers in the world. Targeting businesses and professionals as their customers, it strives to provide them low prices along with high quality and wide range of assortment. It believes in building strong business relations by creating a win-win situation for its suppliers and customers. METRO Cash & Carry Pakistan has been operating in Pakistan since 2007. With five wholesale centers in four major cities of the country, which will soon increase to ten stores when merger with Makro-Habib completes, it is gradually growing as a key player in largely unstructured wholesale and retail industry of Pakistan. METRO Cash & Carry Pakistan initiated Management Trainee Officers’ Program in 2011, by hiring five Trainee Buyers for its Offer Management Division. It was first MTO program in wholesale industry of Pakistan, though there is no clear evidence that any such program exists in the wholesale industry elsewhere in the world.
This business research project was conducted to find out whether the lack of comprehensive training plan was causing ineffective training and inability to meet training program’s objectives or not. This research study found out that indeed lack of comprehensive training plan was rendering training ineffective in addition to not meeting the

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