Metro Cash Ad Carry

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Project of

[pic]

Marketing Audit

&

360° marketing Campaign

Submitted to:

Sir A. Siddiq

Section: C

Group: E

Submission date:
Saturday, May 31, 2008

ACKNOWLEDGEMENT

We are very thankful to Allah Almighty who has given us the power and ability to think and judge the matters and then to make use of the blessed abilities. Our most respectable teacher Prof. A.Siddiq is the only source who directed us to apply our abilities in the required direction.

TABLE OF CONTENTS

|Sr |Description |Page | |1 |Executive Summary | | |2 |Mission and Vision Statement |1 | |3 |Introduction of departmental Store & Metro |2 | |4 |History of METRO |6 | |5 |METRO in Pakistan |10 | |6 |Objectives of METRO |10 | |7 |Competitive Advantage & Core Competencies |11 | |8 |METRO Cash and Carry Guiding Principle |12 | |9 |Segmentation, Targeting & Positioning |13 | |10 |PEST Analysis |14 | |11 |Porters Five forces Model |16 | |12 |Customer & Market |17 | |13 |Competitors |18 | |14 |Internal Environmental Analysis |19 | |15 |Marketing Plan | | | |Product |22 | | |Place | | | |Price |29 | | |Promotion | | | |Process |30 | | |People | | | |Physical Evidence |31 | | | | | | | |31 | | | | | | | |34 | | | | | | |...
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