Whether one likes it or not, advertising is a way of life for consumers. It is everywhere. It is seen on television, in newspapers and magazines, in the grocery store, and even on streets, highways, and interstates. Advertising can make a consumer decide to purchase a particular product or service or not. There are many types of advertising methods. Some work and some do not. Some product advertisements “sell themselves” so to speak. There are different types of advertising, such as informative, persuasive, comparative, and defensive. The following are examples of each of type. Informative Advertising
Informative advertising is defined as “advertising that simply informs” (Miller & Stafford, 2004), such as the information of the product being carried out in an informative matter. For example, Dell computers advertise on their flyers or ads pertinent information about key features such as its price, specifications, and availability. This type of advertising is used greatly throughout the world. In many ways it is comforting for a consumer to know as much as possible about a product before the purchase.
Consumers usually find some kind of relationship or correlation between specific products with a certain lifestyle or image (Miller & Stafford, 2004). This is known as persuasive advertising. This method typically does not contain any facts about the product advertised. It is dependent upon the consumer’s psychological necessity. One example of this is the popular fast food chain McDonalds. It has been well known for it hamburgers and French fries. Recently it started to advertise its healthier choice menu items for children such as, apple slices and 2% milk. The persuasive advertisement is an upside down Golden Arches with a broccoli on top. Parents see this and believe that it should be healthier, but it is still fast food.