Topics: Research, Philippines, SWOT analysis Pages: 16 (4871 words) Published: March 19, 2013
Tanjay City is a fourth class city in the province of Negros Oriental, Philippines. It was created by virtue of Republic Act 9026 otherwise known as "An act converting the Municipality of Tanjay, province of Negros Oriental into a component to be known as the City of Tanjay". The Act was approved and signed by President Gloria Macapagal Arroyo on March 5, 2001. This act, which is a consolidation of House Bill No. 8880 and Senate Bill No. 2256, was finally passed by the House of Representatives and theSenate on February 8, 2001. Tanjay was finally proclaimed a component city on April 1, 2001 after a plebiscite was conducted for the purpose. According to the 2010 census, it has a population of 79,098 people.[3] The city is part of the 2nd Congressional District of the Negros Oriental and is located 30 kilometers north of Dumaguete City. It is bounded on the north by Bais City, on the south by the Municipality of Amlan, on the east by the Tañon Strait and west by the Municipality of Pamplona.

The critical factor responsible for jollibee success in the philippines Critical Success Factor- analysing the area in the operation to achieve the goals of the company Competitors - the company or organization in the same industry that offer the same products and services. Leadership - a role in the organization which provide information, and coordinating each of the employee to achieve the vision of the company. Low Cost - offering low prices with the products and services to gain profit. Mission - it is something to be accomplish and it is the central focus of the company. Reliability - an instrument use to measure to describe a test. Shared Values - it is a beliefs that guide employees and management with their decision in the company. Skills - it is the ability and competence of staff or employee in the organization. Staff - employee or personnel which plays an important role in the operation. Supplier - the one who supply and distribute raw materials in the company. System - a method or a procedure to perform one's duty.

SWOT Analysis - an analysis of internal and external factors in the company such as strength, weakness, opportunities and threats. Validity - refers to whether the test or study answer the theory of the test score. EXECUTIVE SUMMARY

The research proposal is about the Jollibee Food Corporation based in the Philippines. They expanding and developing and has outlets locally and abroad. The main competitors are Mcdonalds, Kentucky Fried Chicken, and Burger King. The researcher will explore and study about the critical success factors responsible for the company's success. The researcher proposed to study if the low cost operating system establish by the company is the critical success factors or not and what influence them. The study include different concept and theories that will be use to analyse the business competitive strategies like SWOT Analysis, 7-S Framework by Mckinsey, Porter's five forces and PEST Analysis that are useful tools that will support the research study. The researcher also draw the research design, sampling techniques, data analysis and measuring and collecting data. The researcher discuss some ethical implications at the end of the report and properly appraised the source of materials through Harvard referencing. At the end of the report , the time scale are discussed that outlines the viability of the research. INTRODUCTION

Fast food chain in the Philippines refers to the foods that are being prepared and served quickly to the customers. It is also known as a Quick Service Restaurant. There are numerous chain of fast food in the Philippines. The Jollibee Food Corporation which sells Hamburger, Fries, Spaghetti, Chicken, and Jolly Hotdog with local taste. The biggest competitors are McDonalds, Kentucky Fried Chicken, Burger King, and Pizza Hut. Jollibee Food Corporation is the number one fast food chain in the Philippines and it also enters the global market. They have outlets in United...
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