Regional integration is the process by which countries agree to reduce or eventually remove tariff and non-tariff barriers to promote the free flow of goods and services amongst countries. Global business is accomplished when organizations conduct business internationally and are not committed or bounded to a single home country. Regional integration combined with global business supports organizations conducting business globally amongst a variety of countries by removing restricting barriers and other obstacles. A move toward regional economical integration can provide consumers with new benefits and present organizations with innovative challenges (Hill, 2005).
There are several levels of regional economic integration which includes: free trade area, customs union, common market, economic union, and political union. Currently the North American Free Trade Agreement (NAFTA) is in the free trade area, the European Union (EU) is in the economic market, and The Southern Common Market (MERCOSUR) is in the customs union. The integration groups listed above pertain to members of the same regional integration union. However, unions are allowed to decide what trade policies are put into play with nonmembers of their union.
The Southern Common Market, also known as MERCOSUR, is a regional integration development that includes Brazil, Argentina, Paraguay, and Uruguay. MERCOSUR was originated in 1988 when a free trade pact was cultivated between Brazil and Argentina. This regional integration brought about an 80 percent increase in trade amongst the two countries. The success of the pact encouraged Paraguay and Uruguay to become part of the integration. In March of 1991, the Treaty of Asuncion was signed including all four countries, which was geared toward a full free trade area and eventually turning into a common market. On January 1, 1995, MERCOSUR "began operating as a customs union, meaning that it has tariff preferences... [continues]
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