Merchandising Mix of Reliance Trends

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  • Topic: Reliance Industries, Dhirubhai Ambani, Mukesh Ambani
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  • Published : April 3, 2013
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Annexure – Report Preparation

(Academic Task -2)

Study of (Reliance Trends)

Rayees Hussain (RQ3001A17)
Manish Kumar Sharma (RQ3001A18)
Musadiq Maqbool Bhat (RQ3001A19)
Amratpal Singh Dhanju (RQ3001A20)
10800328 (RQ3001A201)
Nikhil Bhasin (RQ3001A202)

Course: MGT473 Retail Strategy & Formats
Section: SP158

Submitted to:-
Name of Faculty Member: Mr. Rajan Girdhar
School of Business, Lovely Professional University

Date of Allotment: 13 Feb 2013 Date of Submission: 27 Feb 2013

|Name and Roll No. of Student |Peer Rating (out of 10) |Signatures | |Rayees Hussain (RQ3001A17) |10 | | | | |Rayees | |Manish Kumar Sharma (RQ3001A18) |10 | Manish | |Musadiq Maqbool Bhat (RQ3001A19) |10 | Musaddiq | |Amratpal Singh Dhanju (RQ3001A20) |10 | Amratpal | |(RQ3001A201) |6 | | |Nikhil Bhasin (RQ3001A202) |6 | Nikhil |

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Reliance in Retail

Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited, which based in Mumbai. RRL was set up in 2006 and marks the foray of the Reliance Group into organized retail. RRL has been conceptualized to include growth for farmers, vendor partners, small shopkeepers and consumers. It is based on Reliance’s backward integration strategy, to build a value chain starting from farmers to consumers.

Reliance Retail Ltd. has a number of company-owned outlets along with a franchisee format that would be in collaboration with Kirana shop owners. Its various divisions are:

a) Reliance Mart b) Reliance Fresh

c) Reliance Super d) Reliance Digital

e) Reliance Trends f) Reliance Wellness

g) Reliance Footprints h) Reliance Jewels

i) Reliance Timeout

Company Profile

Company : Reliance Retail

Subsidiary Company : Reliance Trends

Founded : 2007

Headquarters : Bangalore

Chairman and Managing Director: Shri Mukesh Ambani

Reliance Trends

It is a specialty apparel store that sells men, women and children’s garments. The store carries the best of national and international brands like John Players, Peter England, Indigo Nation, Wrangler, Reebok, and Lee, apart from in-house brands. The store layout is to compliment the evolving taste and preference of fashion savvy consumers, giving them an opportunity to view /shop with ease, along with well trained customer service associates, to compliment the entire shopping process. In 2010, Reliance opened 100 more stores across the country with focus on major cities. The company is targeting a turnover of `20,000 crore ($5 billion) from this format. This is a part of the US$ 25 billion (`100,000crore) overall sales from retail business.

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