Mental Process

Topics: Decision making, Cognition, Decision theory Pages: 5 (1487 words) Published: May 16, 2011
Mental Process

To understand the mental process one must be able to define it and relate to it. The mental process is the process of thinking. One’s thoughts must go through a process prior to verbalizing or taking action. The mental process includes the four styles of creative intelligence, which are intuitive, innovative, imaginative, and inspirational. The mental process also includes the five forces of mental models/mindsets, which are education, training, influence on others, rewards and incentives, and personal experience. These elements are essential in everyone’s life as they not only shape what we see and how we understand the world but also how we act in it (Rowe, 2004). In this paper the following will be discussed: The four styles of creative intelligence and their influence on organizational decision making, how the five forces influence mental models/mindsets, the most commonly used mental models/mindsets that guide decision-making in the workplace, and how these models influence one’s decision making.

Creativity and Creative Intelligence

Creativity focuses on how we think and our strong desire to achieve something new or different (Rowe, 2004). Creativity is not about reinventing the wheel it is about going beyond the norm and creating new ideas. Creativity is a reflection of our creative intelligence (Rowe, 2004). Our creative intelligence describes how we see and understand the world, or basic beliefs, and our personality (Rowe, 2004). It allows people to expand their knowledge or thoughts by using their sense of sight, hearing, taste, touch, smell, intuition, and perception. It allows people to think different, when people think different they do things different. All four styles of creative intelligence help to understand why people make certain decisions in various situations and how people view the world.

Four Styles of Creative Intelligence

The intuitive style focuses on results and relies on past experience to guide actions (Rowe, 2004). Intuitive intelligence allows people to know what to do or have a feeling of what to do in a situation. People should always be intuitive because it is important for them to always know how and when to react appropriately in unexpected situations. Intuitive is important in organizational decision making because management is expected to anticipate concerns beforehand. For example, a manager will use its intuition when balancing the organization’s budget for the upcoming year. Management will use the previous budget as a model for the upcoming year budget and include projected revenues and expenses for the upcoming year. It would also be evident from the above discussion that managers can use intuition in all the phases of decision making from problem finding, problem defining, generating and choosing strategies, to final implementation (Khandelwal & Taneja, 2010, p. 153). The difference between intuitive and innovative is intuitive relies on experiences and innovative relies on new ideas.

The innovative style concentrates on problem-solving, is systematic, and relies on data (Rowe, 2004). Innovative individuals take new ideas and convert them into new products. Individuals in science, engineering, and inventing are extremely innovative as they welcome precise experiments to exercise their thought and creativity skills. Innovative individuals are essential in organizational decision making as they bridge the gap between the consumer and the organization. For example, Amazon was originally famous for selling books online at a reduced rate. Amazon has created and currently sells the Kindle, an electronic book reader device, which replace the books.

The imaginative style can visualize opportunities, is artistic, enjoys writing, and thinks out of the box (Rowe, 2004). Imaginative individuals have a creative and lively imagination. In new circumstances, they do not have to be fed with...
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