Mass media are powerful factors that influence society's beliefs, attitudes, and the values they have of themselves and others as well as the world. If a male is seen in media doing "feminine" things, such as shopping or cleaning he is seen as weak, and women who are seen doing "masculine" things such as car repair and management positions she is seen as callous and cruel. Even though media still pretends that men and women in society are equal, it isn't the case. Women are still seen as homemakers and men are still seen as professional, successful and independent.
After watching an hour of television, several commercials and some programs, women are seen in makeup and all personal hygiene commercials, even male products feature women. The message here is that if a male shaves with our products lots of women will want to kiss him. Women are seen in all cleaning, cooking and child care product commercials. Looking good, cleaning the house, cooking the food and changing babies are all only for the woman to worry about. Men are in most of the commercials about financial matters – Business matters, debt consolidating, mortgages and car commercials. Major purchases, business relations and financial problems are to be handled by men.
Why are women so underrepresented in industry and... [continues]
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