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Are Indian Consumer Ready For Family Pack Size Product

Authored By Guided By Clifton Pereira Dr.Hanif Kanjer Reuban Rebello

INTRODUCITION

In today’s consumer world the concept of family pack size product is growing day by day .The consumer want a product in such a manner that can save their money or which is cost effective .The family pack is the product which can save the money of the customer. Most of the consumer prefer a pack product rather than regular product. The concept of family pack offer extra quantity of product at discounted price than regular product .For e.g a product such as lifeboy soap if we buy the family pack of the soap than we will get Rs.17 of on that product than actual price. The main disadvantage of family pack size is that it can not afforde by lower income level consumer . Also if a consumer want a family pack of surf of only 800gm and the available size of pack is 1kg than he has to pay extra money . So in following research we study that whether the consumer is ready for family pack size product.

RESEARCH METHODOLOGY

Research can be defined to be search for knowledge or any systematic investigation to establish facts. The primary purpose for applied research (as opposed to basic research) is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe.

Research design can be thought of as the structure of research -- it is the "glue" that holds all of the elements in a research project together. We often describe a design using a concise notation that enables us to summarize a complex design structure efficiently.

STATEMENT OF THE PROBLEM
The study is done to determine the reason as to which
1) People with lower income group can not afford the family pack size. 2) Most of the people don’t know about the different brands of family pack. 3) Due to durability of family pack people don’t prefer it because they want the fresh product.

PROPOSED RESEARCH HYPOTHESIS
The study is done to determine the reason as to which

SCOPE OF THE PROJECT
The study intends to cover the promotional activities done by the various family pack size product to motivate buying behaviour of their consumers. It will help understand the reason as to why consumers like housewives prefer the product It will help to understand whether the family pack size product is accepted by consumer

OBJECTIVES OF THE STUDY 1. To examine the different strategies used by the FMCG companies. 2. To understand the response get from the consumer about the family pack product. 3. To know the sales or turnover of the family pack product 4. To examine about which product is most demanding whether regular product or family pack product.

SAMPLING TECHNIQUES

Process
The sampling process comprises several stages:
* Defining the population of concern
* Specifying a sampling frame, a set of items or events possible to measure * Specifying a sampling method for selecting items or events from the frame * Determining the sample size
* Implementing the sampling plan
* Sampling and data collecting
* Reviewing the sampling process

SAMPLE SIZE
60 People from the age of 15-40
Type of research
Exploratory research
We can’t determine that what are people thinking about the family pack product .Different people have different buys about a family pack product in their mind .It is use of basic...
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