Memo to Mcd on Improving Erp
TO: Ms. Rogers
FROM: Steven Le
DATE: September 3rd, 2010
SUBJECT: Enhance data collection, flow, and analysis to leverage ERP and kiosk technologies
As you asked, I have examined the impact of the new order-entry kiosk and Enterprise Resource Planning (ERP) system on the McDonald’s franchise experience and identified the changes which most effectively leverage these technologies. Collect more real-time data, implement analytics software, and increase communication with your suppliers, and you will be able to make significantly better-informed decisions at the franchise level and respond to customer’s demands with greater speed. McDonald’s understands the value of listening to customers. This technology allows you to do so better than ever, but you will have to modify current practices to extract its full potential. The proposed process improvements optimize the McDonald’s activity system within the fit of your competitive position.
McDonald’s strength is speed and convenience
McDonalds’ continued success has rested on the force of its commitment to providing value to its customers though speed and convenience. That much has not changed from the opening of the first restaurant in 1940, to today: McDonald’s is the world’s largest burger fast food restaurant chain in the world for a reason. Customers want speed; McDonald’s employed the Speedee Service System, which puts an emphasis on cutting the time between when an order is made and served. Customers want convenience; not only are there over 31,000 McDonald’s restaurants around the world, but they are located in visible, easily-accessible sites, including food courts, airports, and Walmarts. Customers want value; McDonald’s was, for a long time, the only major burger chain with a Dollar Menu. McDonald’s is able to answer the needs of its customers because it listens, but also because it aligns the entire activity system toward that goal. The McDonald’s team describes your foundation as the
FROM: Steven Le
DATE: September 3rd, 2010
SUBJECT: Enhance data collection, flow, and analysis to leverage ERP and kiosk technologies
As you asked, I have examined the impact of the new order-entry kiosk and Enterprise Resource Planning (ERP) system on the McDonald’s franchise experience and identified the changes which most effectively leverage these technologies. Collect more real-time data, implement analytics software, and increase communication with your suppliers, and you will be able to make significantly better-informed decisions at the franchise level and respond to customer’s demands with greater speed. McDonald’s understands the value of listening to customers. This technology allows you to do so better than ever, but you will have to modify current practices to extract its full potential. The proposed process improvements optimize the McDonald’s activity system within the fit of your competitive position.
McDonald’s strength is speed and convenience
McDonalds’ continued success has rested on the force of its commitment to providing value to its customers though speed and convenience. That much has not changed from the opening of the first restaurant in 1940, to today: McDonald’s is the world’s largest burger fast food restaurant chain in the world for a reason. Customers want speed; McDonald’s employed the Speedee Service System, which puts an emphasis on cutting the time between when an order is made and served. Customers want convenience; not only are there over 31,000 McDonald’s restaurants around the world, but they are located in visible, easily-accessible sites, including food courts, airports, and Walmarts. Customers want value; McDonald’s was, for a long time, the only major burger chain with a Dollar Menu. McDonald’s is able to answer the needs of its customers because it listens, but also because it aligns the entire activity system toward that goal. The McDonald’s team describes your foundation as the