Mei Zhen Xiang Case Study

Only available on StudyMode
  • Download(s) : 147
  • Published : January 26, 2008
Open Document
Text Preview
Table of Contents

1.Introduction………………………………………………………………………………..2 2.History of Bak Kwa……………………………………………………………………3 3.Bee Chen Hiang Profile……………………………………………………………………3 4.Guanxi and Xinyong……………………………………………………………………..6 5.Patterns of Expansion……………………………………………………………………...7 6.Business Strategies and its Success………………………………………………………7 7.Societal Effects…………………………………………………………………………….9 8.Post-war Singapore…………………………………………………………………….9 9.Chinese Nature in Doing Business………………………………………………………10 10.Conclusion………………………………………………………………………………11

Introduction

Bee Cheng Hiang multi-million business has come a long way to what it is today. The business has survived the effects of war, the restructuring of the economy and initial unfavorable government policies which focused on MNCs and GNCs. Its development is very much shaped by the changes of the environment and in this paper; we will see how the business adapted itself and overcame the odds.

In this business profile of Bee Cheng Hiang Hup Chong Foodstuff Pte Ltd, we will look into the history of the business, how it survived the testing of time, then structure of the management and philosophy behind this traditional Chinese business.

For the Chinese, Bak Kwa is a must-have during festive seasons such as Chinese New Year. The foreigners may ask, "What is Bak Kwa?" Bak Kwa is a traditional Chinese delicacy which originated in china and is further modified to suit the taste of the consumers in Singapore. The history of this delicacy traces back to a common Chinese practice in the olden days of China. During those days, preservation of excess meat from festivals and banquets posed a challenge to the people. Salt and sugar have always been used to address this concern. However, preserving meat leads to deterioration of its taste. In light of this predicament, Mr Teo Swee Ee, a Singaporean, developed during the 1930s a special marinade, which has been jealously kept secret until this day, to better preserve the meat. Hence, the sweet-tasting preserved pork, Bak Kwa was born.

History of the Bak Kwa business

The founder of the Bak Kwa business, Mr Teo Swee Ee, started peddling Bak Kwa on the streets of Chinatown in the 1930s. This was his disposition because traditionally made products were peddled on the streets of Chinatown in early day Singapore, especially during the festive seasons. Although Mr. Teo Swee Ee is a Singaporean, he was able to address the needs of the Chinese who migrated into Singapore. This was possible due to his daily interactions with the Chinese in Chinatown. From there, he gained knowledge of the kind of taste that would satisfy the Chinese' palates. Accompanied by hard work, diligence and external factors such as the ‘guanxi' (relationships) formed in this business, Mr Teo Swee Ee transformed his transporter stall into a multi-million dollar business, Bee Cheng Hiang Hup Chong Foodstuff Pte Ltd.

Bee Cheng Hiang

Today, Bee Cheng Hiang is a large enterprise with outlets located both in Singapore (20) and other countries like Hong Kong, Malaysia, Indonesia, and even Mauritius (30 overseas in total). Traditional Chinese values, which were the blueprint of this business, are still distinctly evident today, regardless of its expansion. This can be seen from the vision of the organization, which are based on providing premium product and quality service for their valued customers. Moreover, the mission of the organization displays a strong, unrelenting spirit that seeks to improve itself constantly.

Logo of Bee Cheng Hiang Hup Chong Foodstuff Pte Ltd

Bee Cheng Hiang Hup Chong Foodstuff Pte Ltd is also known as Mei Zhen Xiang Rou Kan. Mei Zhen Xiang( ) are three carefully threaded Chinese characters to signify the good quality of Bee Cheng Hiang's food product. There is a Chinese idiom " ju quan". It means the food has the essence of look, aroma and taste to be a delicious delicacy. Therefore the 3 characters...
tracking img