Meghna Olive Oil

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  • Topic: Olive oil, Vegetable oils, Cooking oils
  • Pages : 15 (3983 words )
  • Download(s) : 103
  • Published : December 6, 2012
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MKT 201
MARKETING PLAN

SUBMITTED TO:
SADIA HAQUE

SUBMITTED BY:

Mohammad Nayeem ID#1030070

Afiya Sultana ID#1120646

Section: 04

SUBMISSON DATE: 26/11/2012

1. Executive summary------------------------------03
2. Current marketing situation-------------------04
3. SWOT analysis------------------------------------09
4. Objectives and issues----------------------------13
5. Marketing strategy-------------------------------14
6. Action programs ---------------------------------16
7. Budgets --------------------------------------------17
8. Controls---------------------------------------------19
9. Conclusion-------------------------------------------20
10. References-----------------------------------------20

EXECUTIVE SUMMARY:
As we all know Meghna group is a well known group. Meghna group has decided to launch a new product Olive oil in Bangladesh. This a new journey of Meghna group with this product.

This oil is 100% pure olive oil. There are very few competitors in market of Bangladesh. At first we are focusing at Dhaka city. After covering Dhaka city we will cover the districts then whole Bangladesh.

We have completed a test run among the employees of Meghna group and we get a good response. We also permitted by government and ISO certificate to launch this product in market.
People of all ages can use this product. Men, women, kids also can use this product. This product doesn’t have any side effect but it has side benefits. It will be very effective for skincare.

This product will be also available in 1ooml, 250 ml, 500ml and 750ml bottles. We are trying to make the packaging attractive.
This product will be soon available in different shops and super store at Bashundhara Residential Area, Uttara, Dhanmondi, Mirpur, Mohakhali, Banani, Gulshan, Baridhara, Polton, Malibhag, Shantinagar, Mohammadpur, Panthopath, Kakrail, Old town of Dhaka, Azimpur, Nikunja, Tejgaon, Bonosree, Mothijheel, Arambag, Baily road, Elephant road and in cosmetics stores of different market like Bashundhara city, Estern plaza, New market, Dhaka city corporation market, Navana tower, Rapa plaza, Mosqut plaza, Mollika, Pink city, Gausia.

We hope we will get a huge response for this product. We are trying to keep this product price reasonable. We hope we can reach our goal. We are hoping to attain our breakeven point within 2years.

CURRENT MARKETING SITUATION:
During the early seventies, the supply situation of essential commodities in Bangladesh was in turmoil. Such an uncertain situation prompted Mr. Mostafa Kamal to be in the business. He established trading companies and organized countrywide distribution chain. Gradually he got himself involved in more risky ventures of import trade in the early eighties. His companies participated in the bulk trade of essential commodities of everyday need, like wheat, sugar, refined edible oils, milk, peas, lentils etc. As the economy of the country is based mainly on agriculture, he felt the necessity to develop food processing industry that would help reduce import dependency of the country. So he established oil refineries to produce refined palm and soybean oil locally. He then established his first industrial unit – Meghna Vegetable Oil Industries Ltd., in 1990. Gradually he developed and established other food and edible oil processing industries one after another in quick succession. This has now turned to a fast growing industrial conglomerate named as Meghna Group of Industries under the table leadership...
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