Meeting, Incentive, Convention, and Exhibition (Mice) Industry:

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Meeting, Incentive, Convention, and Exhibition (MICE) Industry: Analysis & Investment Opportunities

Department of Investment Services, Ministry of Economic Affairs

Table of Contents
I. (I) (II) II. (I) Global Trends in MICE Industry Development .................... 1 A 21st Century Goldmine................................................................1 The Asian MICE Industry Boom ...................................................2 The Status of MICE Industry Development in Taiwan ........ 5 Supply & Demand..........................................................................5

(II) An Analysis of Existing Gaps in the Industry Supply Chain, Investment Niches, and Prospective Foreign Investors................7 (III) Major Suppliers in Taiwan ......................................................... 11 III. (I) Optimum Investment Items for Foreign Investors ............. 12 Investment Advantages ................................................................12

(II) Investment Niches and Suitable Investment Categories ..............17 IV. Successful Examples of Cross-Border Strategic Alliances and Foreign Investment in Taiwan ................................................ 19 (I) Uniplan (Germany) ......................................................................19

(II) Messe Frankfurt (H.K.) Ltd. Taiwan............................................19 V. VI. Industrial Investment Incentives............................................ 21 Industry-Academia Collaboration in Taiwan.......................... 25

I.

Global Trends in MICE Industry Development
The meeting, incentive, convention, and exhibition (MICE) industry—a service

industry combining trade, transportation, finance, and travel—has been active in Europe and America for over a century. The MICE industry is characterized by the “Three Highs—high growth potential, high added-values, and highly beneficial innovations”; the “Three Larges—large output, large opportunities for employment, and large industry associations”; and the “Three Advantages—advantage over other industries in human resources, technological know-how, and the efficient utilization of assets.” Today, countries all over the world are putting their best foot forward to develop the MICE industry as a means to enliven national economic development.

(I) A 21st Century Goldmine
1. The MICE Industry is Booming International Congress & Convention Association (ICCA) statistics show, that a total of 400,000 conferences and exhibitions are held worldwide every year at the total outlay of US$280 billion. The Global Association of the Exhibition Industry (UFI) points out that as annual MICE industry output value has already reached US$1.16 trillion (including US$400 billion for conferences and US$760 billion for exhibitions), MICE could be counted on to bring enormous economic benefit to the countries and cities that host them. 2. Continuous Expansion of MICE Industry Venues Worldwide In its October 2007 report—“World Map of Exhibition Venues”—UFI notes that in 2006, there were a total of 1,062 exhibition halls around the world with indoor exhibition space exceeding 5,000m2, meaning that there is approximately 27.6 million m2 in total indoor space primarily located in Europe, North America, and Asia. More specifically, exhibition halls in the U.S., Germany, China, Italy, and France assume 58% of the worldwide capacity. Total construction costs for 2007-2010 is estimated at a minimum of US$18.7 trillion for building and expansion. By 2010, the world will have a total of 1,104 exhibition halls with over 5,000 m2 in indoor exhibition space,

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providing a combined total of approximately 31.1 million m2 in indoor exhibition space. Available Floor Space in Indoor Exhibition Halls Worldwide (2006~2010) No. of Exhibition Halls 2006 North America Europe Asia Oceania Middle East Africa Latin America 359 465 127 16 32 25 38 2010 (F) 370 477 143 17 33 24 40 Growth 3% 3% 13% 6% 3%...
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