Meeting and Event Marketing Trends
SMGT 1163 – Course Project Marketing Event Trends Gravatt, Frankye
Event and experiential marketing is playing a critical role in the rapidly evolving media and marketing industry. The key trends noted in Event Track 2012 were: * Event and Experiential Marketing is a strong growth industry – expecting budgets to grow by 7.8% and brands that measure their event programs are seeing a higher increase in budgets (12.5% vs. 4.8% in those that don’t measure) * Event Marketing is Effective * Seeing an explosion in the use and value of social media * Events and experiential marketing are being seen as very important/critical to organizations – increasing or enhancing sales. * 48% of brands that utilize in-store marketing rate their experiences as excellent * Motivators to event participation by consumers are: free samples/giveaways, learning about the products or services, discounts or special offers, if event looks interesting, a personal invitation to attend the event from the company or store. * Purchasing motivators were: trying the product, product discount or special offer, learning about the product or seeing a demonstration * Event participants are likely to become regular customers * Eight out of ten event participants told friends or family about their event experience * 66% of consumers feel social media is very effective in making events more successful – utilizing Facebook, emails, e-newsletters, web sites, and YouTube
In 2012, the world of marketing underwent major changes. Some of these were the rise of Pinterest, Facebook’s 1 Billionth user, and thanks to YouTube we watched one Korean artist turn into a global phenomenon. The HubSpot 20 Marketing Trends & Predictions for 2013 & Beyond: * Real time marketing is in – utilizing websites, social media (Twitter & Facebook) * Inbound Marketing grows enterprise wide – customers are in control, marketing will no longer sustain as its own
Event and experiential marketing is playing a critical role in the rapidly evolving media and marketing industry. The key trends noted in Event Track 2012 were: * Event and Experiential Marketing is a strong growth industry – expecting budgets to grow by 7.8% and brands that measure their event programs are seeing a higher increase in budgets (12.5% vs. 4.8% in those that don’t measure) * Event Marketing is Effective * Seeing an explosion in the use and value of social media * Events and experiential marketing are being seen as very important/critical to organizations – increasing or enhancing sales. * 48% of brands that utilize in-store marketing rate their experiences as excellent * Motivators to event participation by consumers are: free samples/giveaways, learning about the products or services, discounts or special offers, if event looks interesting, a personal invitation to attend the event from the company or store. * Purchasing motivators were: trying the product, product discount or special offer, learning about the product or seeing a demonstration * Event participants are likely to become regular customers * Eight out of ten event participants told friends or family about their event experience * 66% of consumers feel social media is very effective in making events more successful – utilizing Facebook, emails, e-newsletters, web sites, and YouTube
In 2012, the world of marketing underwent major changes. Some of these were the rise of Pinterest, Facebook’s 1 Billionth user, and thanks to YouTube we watched one Korean artist turn into a global phenomenon. The HubSpot 20 Marketing Trends & Predictions for 2013 & Beyond: * Real time marketing is in – utilizing websites, social media (Twitter & Facebook) * Inbound Marketing grows enterprise wide – customers are in control, marketing will no longer sustain as its own