Meena Bazar

Topics: Retailing, Quality assurance, Management Pages: 5 (1137 words) Published: February 6, 2013
Meena Bazar is one of the largest retail supermarket chain in Bangladesh with International standards, opened in 2002 and operates in Dhaka, Chittagong and Khulna division. Meena Bazar outlets are carrying almost 12,000-15,000 products for sale & providing convenient shopping experience, easy parking and friendly customer service for its customers.  Meena Bazar is a subsidiary of Gemcon Food & Agricultural Products Ltd, producing organic products, dairy items, prepared food & herbal products. Meena Bazar is not only catering such items to its shoppers, but also educating them about their benefits. In order to offer the best possible price to its valuable customers, Meena Bazar procure their produce items directly from the farmers, cutting the middlemen, while ensuring high quality, freshness and continuous availability. Meena Bazar is also known as one of the trustworthy food suppliers of the nation, hence it is committed to deliver its’ best of the very best by expanding its sphere all over Bangladesh.

Design a store layout which gives smooth and effective flow

Design elegant products which can be flat-packed efficiently

Site stores of an appropriate size in the most effective locations

Maintain cleanliness and safety of storage area

Arrange for fast replenishment of products

Monitor and enhance quality of service to customers

Continually examine and improve operations practice

Ensure that the jobs of all staff encourage their contribution to business success

Operations Management at Meena Bazar

* Design a store layout which gives smooth and effective flow:

Approximately 15 million customers visit Meena bazar’s retail shop each year. New store designs showcase merchandise in an engaging and contemporary fashion, keeping pace with evolving retail trends.

1. Storefront Design
2. Interior Design
3. Lighting Design
4. Sounds and Smells: Total Sensory Marketing

The follow grid layout, which gives them some advantages like, Low cost, Customer familiarity, Merchandise exposure, Ease of cleaning, simplified security, Possibility of self-service.

* Ensure that the jobs of all staff encourage their contribution to business success

In Meena bazaar they actually follow some procedure to ensure that that all staff are giving their best for the business success. * measuring employee performance and holding employees accountable, * providing the communication necessary to align each employee’s actions with the organization’s overall business goals, * pursuing the employee development necessary to ensure success, and * Making a commitment (time, tools, attention, reinforcement, training, and so forth) to keeping employees engaged over the long haul because they fundamentally believe and understand that no other strategy will produce as much success – for both the business and the employees. Recognition and reward, Effective performance feedback, Shared values and guiding principles, relate effectively with employees, Positive relationships with coworkers.

* Continually examining and improving operations practice (called operations improvement)

At least one new consumer packaged goods product is launched somewhere in the world every two minutes. Retailers know they can increase market share if they can be first in their trading area to introduce a popular new item or do a better job of marketing it than their competitors.”

Distribution, Placement, Point of sale, Promotions, Price Changes are important aspects to examine and improve their operations practice. * Monitoring and enhancing quality of service to customers (called quality management)

Quality in retailing is a package, consisting of goods quality and service quality in combination. Quality assurance systems aim to maintain a consistent level of quality in the flow of goods, and quality control system aim to halt the progress of faulty products in supply chain. There are some...
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