Prime Beauty International Medical Centre (PBIMC) is exploring on feasibility to extend its wing in Shanghai, the leading city in economic performance, foreign trade growth and infrastructure development.
The objective of this strategic marketing plan is to boost PBIMC’s medical tourism package in Shanghai by introducing world-class aesthetic related medical facilities and professionals in PBIMC, follow by post-surgery vacation.
Marketing analysis reveals the combination of healthcare, aesthetics to be precise, and travel at Malaysia is a great attraction compare to our counterpart. On top of world-class medical professional and facilities mentioned, the acceptance of aesthetic surgery and purchase power among Shanghai residents further ascertains the feasibility to promote this package in Shanghai. However, the barriers should not be taking lightly as the stringent legal processes and existing competitions in medical tourism may be a threat to PBIMC. PBIMC’s International Marketing Team conducted a comprehensive SWOT analysis on this new marketing plan, the outcome stated it is feasible to explore in this high investment project.
PBIMC targets on middle-income group who are perceived reshape normal structures of the body, face or body, able to improve appearance and boost self-esteem. Marketing strategy focused on rolling out attractive combination of aesthetic care and travel destination. Flexibility to tailor individual package and reasonable price distinguish PBIMC at China. The everything-under-one-roof concept promises hassle free yet efficient services through the whole journey.
A concise action plan details the set up procedures till control measure gains strong support from PBIMC’s top management.
2. Environmental Analysis
In business for over ten years, Prime Beauty International Medical Centre (hereinafter referred to as PBIMC) has comprehensive and safe facilities and environment. PBIMC was founded as a... [continues]
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(2008, 06). Medical Tourism of Malaysia in Shanghai. StudyMode.com. Retrieved 06, 2008, from http://www.studymode.com/essays/Medical-Tourism-Malaysia-Shanghai-153743.html
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