MEDICAL TOURISM IN INDIA – AN OVERVIEW
* P. SREENATH
** ROHIT KUMAR .M
*** CH. PRASHANTH
ABSTRACT
Introduction
Indian health care institutions are equipped with the latest technological advances, aggressively promoting their capabilities. The country boasts of an emerging healthcare sector marked by highly rated, technologically advanced private healthcare systems. In fact, it is now attempting to position itself as a much sought after ‘Medical Tourism Destination’, attracting foreigners with its low-cost, world-class medical treatment. According to a Confederation of Indian Industry (CII) – McKinsey’s study, medical tourism can contribute Rs.5, 000 – 10,000 crore additional revenue for up market tertiary hospitals by 2012. According to the study, medical tourism will account for about 3.5% of the healthcare delivery market in this period. India is believed to have the potential to attract one million tourists per annum, generating up to $5 billion. In India, a heart bypass costs $8,000 to $ 15,000, cataract surgery $500 per eye, and a root canal treatment $80 to $225 per tooth. Those prices are a fraction of what U.S. Hospitals or dentists might charge. In this research paper an attempt is made to present various health services available in India and analyze their functions. It also tries to focus on some leading hospitals in India in both government and private sectors. Finally, the paper concludes with some suggestions on how to attract patients from abroad to India for treatment.
* Sr. Lecturer – Dept. of Business Management, P.G. Centre, L.B. College, Warangal – Email:amrit888@yahoo.com
** Lecturer - Dept. of Business Management, P.G. Centre, L.B. College, Warangal – Email:rohitk_83@yahoo.com
*** Lecturer - Dept. of Business Management, P.G. Centre, L.B. College, Warangal – Email:prashanth575@gmail.com [continues]
* P. SREENATH
** ROHIT KUMAR .M
*** CH. PRASHANTH
ABSTRACT
Introduction
Indian health care institutions are equipped with the latest technological advances, aggressively promoting their capabilities. The country boasts of an emerging healthcare sector marked by highly rated, technologically advanced private healthcare systems. In fact, it is now attempting to position itself as a much sought after ‘Medical Tourism Destination’, attracting foreigners with its low-cost, world-class medical treatment. According to a Confederation of Indian Industry (CII) – McKinsey’s study, medical tourism can contribute Rs.5, 000 – 10,000 crore additional revenue for up market tertiary hospitals by 2012. According to the study, medical tourism will account for about 3.5% of the healthcare delivery market in this period. India is believed to have the potential to attract one million tourists per annum, generating up to $5 billion. In India, a heart bypass costs $8,000 to $ 15,000, cataract surgery $500 per eye, and a root canal treatment $80 to $225 per tooth. Those prices are a fraction of what U.S. Hospitals or dentists might charge. In this research paper an attempt is made to present various health services available in India and analyze their functions. It also tries to focus on some leading hospitals in India in both government and private sectors. Finally, the paper concludes with some suggestions on how to attract patients from abroad to India for treatment.
* Sr. Lecturer – Dept. of Business Management, P.G. Centre, L.B. College, Warangal – Email:amrit888@yahoo.com
** Lecturer - Dept. of Business Management, P.G. Centre, L.B. College, Warangal – Email:rohitk_83@yahoo.com
*** Lecturer - Dept. of Business Management, P.G. Centre, L.B. College, Warangal – Email:prashanth575@gmail.com [continues]
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