Media War in A.P

Topics: Andhra Pradesh, Y. S. Rajasekhara Reddy, Eenadu Pages: 8 (2734 words) Published: April 7, 2013
Media War In Andhra Pradesh

Submitted by-Varun Byreddy,
Nalsar University of Law, Hyderabad, Andhra Pradesh.

Research Methodology1

In any democratic country, media is a powerful weapon and particularly in a country like India it plays a major role. Print media is a very powerful form of mass communication. Famous sayings like "A pen is mightier than sword" tells us the importance of print media. Newspapers in India have been playing a greater role for many decades. They played a great role during our independence also. There are many newspapers in regional languages also. In Telugu first newspaper is Andhra Patrika.For many decades many newspapers in Telugu such as Andhra Prabha, Andhra Jyothi, Udayam presented their news without any bias and with social responsibility and they always had some moral standards. But since 1983 there have been many changes in standards of news presented by Telugu newspapers. There used to be a healthy competition among newspapers but everything changed after the advent of Eenadu. Newspapers got divided on the basis of political parties they support and there have been many news which does not have any credibility but their only motive is to counter the opposite political forces. This developed to such a stage that political leaders openly criticized newspapers of the opposite group. This is highly significant because newspapers play a major role in influencing a voter during elections. I chose this particular topic because I want to find the reasons and motives present behind this wrong portrayal of various news in various newspapers in the state of Andhra Pradesh. Research Methodology

This includes archives of newspaper from regional dailies such as Eenadu, Sakshi, Andhra Jyothi and Vaartha. National Dailies such as The Hindu and Times of India have also been referred. Few articles from the internet have also been referred. But the main difficulty I faced is few newspapers do not have online archives. Few papers have but of limited period only. Some important articles dating back to 2007 are not available.

In the state of Andhra Pradesh congress was the only ruling party till 1983. In the Congress party the major role was played by only one single community. So politics in Andhra Pradesh meant the internal politics of Congress only. In 1983 Nandamuri Taraka Rama Rao established Telugu Desham Party to counter the congress party with the concept of Telugu self-respect. At this time Eenadu was a emerging Telugu newspaper and was run by Ramoji Rao. The seeds of mis-presentation of news articles in Telugu newspapers were sown at this time. This can be understood in the words of Daggubati Venkateshwara Rao the son-in -law of N.T.R "What happened later that everyone knew….. Eenadu stood behind N.T.R in every even and odds and started blowing pro-TDP trumpets. Though nobody knew what happened between two heads but Ramoji Rao openly admitted that he had been nurturing an idea to launch a new regional party…..As Mr. Rama Rao had done it, Mr. Ramoji Rao felt no need of it again". Eenadu started portraying NTR as the God and printed his pictures that can attract masses like taking bath on road and pictures of large number of people attending his meetings. Meanwhile Eenadu also presented news against ruling congress government. This had a great effect on the voters. Finally TDP came to power and formed the first non-Congress government in the state of Andhra Pradesh with NTR as C.M. But the same Eenadu paper played a role against NTR when Chandrababu Naidu became the C.M overthrowing NTR. During this period Eenadu dominated other newpapers. Whatever eenadu wrote in its articles was believed to be true. Income Tax officials never dared to raid the offices of Eenadu. Police never entered offices of Eenadu. Commercial tax officials never bothered about Eenadu. Eenadu exercised influence in...
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