Shehab Al Sayegh
Summer I, 2012
Lebanese American University
ABSTRACT: The fast and the great development in media make the way for violence easier to spread all over the world. Media violence is of different forms, it can be reached by using any type of media. Violence in television commercials and in advertising are two forms of media violence that carry great amount of violence, but even though there are people who are selective to media violence and they feel pleasurable when they are exposed to it. Nowadays the majority of T.V programs and advertising contain violent behavior (about 60%), and that phenomenon may carry great affects on us and our children.
Violence nowadays is growing very fast and the development in media gave violence an easy way to spread more and to become a real danger on us and our children. Jones et al (2010) argues that ‘’Most people in the developed world countries are routinely exposed to violence in television and film, video games, music ,the internet and advertising’’(p. 11). Those people are exposed to many forms of violence, let’s say children when they are playing violent video games, indirectly they are exposed to violence and they are learning it as many hours as they play. Another example is when we are watching an action movie, so we are exposed to violence (Jones et al, 2010).
There are many forms of media violence that dangerously affects us and our children such as T.V commercials and advertising violence, but although there are dangerous effects of media violence there are people who select exposure and enjoy media violence. The different forms of media make it easier to spread violence, so in every minute we can be exposed to violence. If we are driving, if we are watching T.V, if we are playing a video game, we are surrounded by a variety of things that can expose us to violence. But sometimes people select the exposure to violence,... [continues]
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