Media Influence Essay

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The Disney Corporation is one of the largest media companies in the world. Disney’s full length animated films has been a popular form of children’s entertainment for more than 60 years. No research in the early period of time has examined the portrayals of the organizing societal principle of gender, race, age and sexual orientation across a wide of these films. Fortunately, researches have been done to address the importance of this issue; especially the subliminal messages of sexuality and female stereotypes have persisted over time in Disney films. This essay will reveal the phenomena of hidden sexual messages and female stereotypes of Disney animated films, and discuss the impact on children audience, as well as examine the effectiveness of the research results. Disney animated movies is portrayed as a construction of culture and joy for children. The majority of viewers are compromised of young innocent children, thus the misconception that all Disney movies are innocent. Many parents regard the Disney movies as quality family television with good morals and age appropriate content and there very popular with young children, especially the girls (England & Descartes 2011). The hidden messages and signs shown in popular Disney movies may change the attitudes some viewers will have. Disney continues to corrupt the youth of children and influence the minds of teenagers by releasing questionable animated movies. The subliminal sexual messages contained in the animated films are numerous, for instance, Aladdin, The Lion King and the Little Mermaid. Although, Disney has not replied and admitted any of these accusations, the fact many research has revealed this. In the identification of the hidden messages in Aladdin, the scene where Aladdin and Jasmine are to take a magic carpet ride, Aladdin calls on Jasmine to come with him, and continues to speak under his breath “teenagers take off your clothes” (DeMarco, 2000). What is actually going on with the...
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