MEDIA IN THE 1960’s
The role and effect of advertising and propaganda in the 1960’s:
‘Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services…and generate awareness quickly.’
Advertising is a main element of the marketing community and consists of various types such as display, public service, digital, physical, and media advertising.
‘Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself or one's group. As opposed to impartially providing information, propaganda, in its most basic sense, presents information primarily to influence an audience. Propaganda is often biased, with facts selectively presented (thus possibly lying by omission) to encourage a particular synthesis, or uses loaded messages to produce an emotional rather than rational response to the information presented. The desired result is a change of the attitude toward the subject in the target audience to further a political, or other type of agenda. Propaganda can be used as a form of political warfare.’
Propaganda was used widely during the 1960’s, as the United States and the Soviet Union both used propaganda extensively during the Cold War. When describing life in capitalist countries, in the U.S. in particular, propaganda focused on social issues such as poverty and anti-union action by the government. Workers in capitalist countries were portrayed as "ideologically close". Propaganda claimed rich people from the U.S. derived their income from weapons manufacturing, and claimed that there was substantial racism or neo-fascism in the U.S. When describing life in Communist countries, western propaganda sought to depict an image of a citizenry held captive by governments that brainwash them. The West also created a fear of the East, by depicting an aggressive Soviet Union. In...
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