Media Houses Should/Should Not Broadcast Ads Condoning Homosexuality

Bottoms Up, Homosexuals fight on. In recent years the once globally tabooed subject of homosexuality no longer wishes to remain behind the scenes and has buoyed the Jamaican shores in no uncertain manner. Jamaica, a country deeply entrenched in its Christian principles has earned a reputation of being the most homophobic place in the world, where violence towards homosexuals ranging from beatings to murder and rhetoric’s of hate is reportedly rampant. Aspects of homosexuality are also criminalized under the Jamaican law. Closets a once popular household item, no longer has a home as Jamaicans are not too gay about what’s inside. Strange but true, the Jamaican society was literally caught with its pants down as homosexuals are currently enthralled in a court battle with media houses lobbying yet another right to air commercials condoning their lifestyle. The suit brought against the defendants is restricted to media houses with free to air television rights solely, from both the public and private sectors. The plaintiff, representing the collective homosexual community of lesbians, gays, bisexual and transgender is intent on backing the media houses into a corner for refusing to air these commercials. The media houses are correct for the position taken to not air these commercials. Despite being place in the hot seat, media houses should abide by the tenets of the society in which they operate and the laws and morals governing that society. Publicly owned media houses are also private entities engaged in business to not only make a profit but has other contractual obligations to their shareholders and a vested interest in protecting their marketability especially against acts which may caused their stocks/shares to bottom out. Perhaps the most important aspect of all is that media houses share the views of the masses who are not interested in the seemingly forcibly encroaching of an unpopular lifestyle on a society that would prefer for it to remain private, behind