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Media, Gender and Identity,
David Gauntlett:

Media, Gender and Identity, second edition
EXTRA MATERIAL (2008)

Media, Gender and Identity, second edition, is a book by David Gauntlett, published in 2008. The book’s website at www.theoryhead.com offers a number of free ‘extras’. This is one of them.
The text is © David Gauntlett, 2008; not to be reproduced without permission. If you use this material for teaching or research purposes, please include the information in this box, including the website address, www.theoryhead.com.

Self-help books and the pursuit of a happy identity
This article is a longer version of the discussion of self-help books from the book Media, Gender and Identity: An Introduction by David Gauntlett (2002, second edition 2008). For information about the book, and additional material, see http://www.theoryhead.com/gender. Originally this was a whole chapter. That’s what you have here. It was subsequently compressed to just a few pages for the first published edition – because there wasn’t enough room in the book for all of the things that I wanted to discuss – and then for the second edition, I put some of this stuff back in, updated the statistics, and added some discussion of newer books (which you can find in the 2008 book but not here). If you want to reference this piece, I suggest you use the following: Gauntlett, David (2008), ‘Self-Help Books and the Pursuit of a Happy Identity’, extended version of material from Media, Gender and Identity: An Introduction (Routledge), http://www.theoryhead.com.

In the previous chapters on social theorists Anthony Giddens and Michel Foucault, and the ‘queer theory’ approach to identity pioneered by Judith Butler, we saw the emergence of an approach to personal identities which suggests that in modern societies, individuals feel relatively unconstrained by traditional views of their place in life, and carve out new roles for themselves instead. As a person grows and develops, they typically continue to work upon



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Gilman, Susan Jane (2001), Kiss My Tiara : How to Rule the World As a Smartmouth Goddess, New York: Warner Books. Goldberg, Herb (1987), The Inner Male: Overcoming Roadblocks to Intimacy, New York: Wellness Institute. Gottman, John & Silver, Nan (2000), The Seven Principles for Making Marriage Work, New York: Crown Publishing Group. Gottman, John (1998), Why Marriages Succeed or Fail : And How You Can Make Yours Last, London: Bloomsbury. Gratch, Alon (2001), If Men Could Talk... This is what they would say, London: Arrow. Gray, John (1993), Men Are From Mars: Women Are From Venus, London: Thorsons. Greer, Germaine (1999), The Whole Woman, London: Doubleday. Hacking, Ian (1986), ‘Self-Improvement’, in Couzens Hoy, David, ed. Foucault: A Critical Reader, Oxford: Blackwell. Harbin, Thomas (2000), Beyond Anger: A Guide for Men: How to Free Yourself from the Grip of Anger and Get More Out of Life, New York: Marlowe & Company. Hardiman, Michael (2000), Ordinary Heroes: A Future for Men, Dublin: Newleaf. Harrold, Fiona (2000), Be Your Own Life Coach, London: Hodder & Stoughton. Hartman, Randy J. (2000), Romance 101 for Men: Recipes for the Game of Love, New York: iUniverse.com. Hayden, Naura (2001), How to Satisfy a Man Every Time...and Have Him Beg for More, London: Bibli O 'Phile. Hayden, Naura (2001), How to Satisfy a Woman Every Time – and Have Her Beg for More!, London: Bibli O’Phile. Helen Eisenbach (1998), Lesbianism Made Easy, London: Virago. Hirschfeld, Tom (2000), Business Dad: How Good Businessmen Can Make Great Fathers (And Vice Versa), London: Little Brown. hooks, bell (1993), Sisters of the Yam: Black Women and Self-Recovery, Boston: South End Press. Isensee, Rik (1997), Reclaiming Your Life: the Gay Man 's Guide to Love, Self-acceptance and Trust, Los Angeles: Alyson. Jayne, Pamela (2000), Ditch That Jerk: Dealing with Men Who Control and Abuse Women, New York: Hunter House. Jeffers, Susan (1997), Feel the Fear and Do It Anyway, London: Rider. July, William II (2001), Understanding the Tin Man: Why So Many Men Avoid Intimacy, New York: Broadway Books. Keesling, Barbara (2001), The Good Girl 's Guide to Bad Girl Sex, New York: M. Evans. Khan, Adam (1999), Self-Help Stuff That Works, Bellevue, Washington: Youme Works. Lansky, Vicki (1993), 101 Ways to Be a Special Dad, New York: McGraw Hill. Lieberman, David (2001), Get Anyone to Do Anything, New York: Saint Martin 's Press. (This text is © David Gauntlett, 2008; not to be reproduced without permission. Page 29 of 31) Lindenfield, Gael (2000), The Positive Woman (second edition), London: HarperCollins. Louden, Jennifer (1992), The Woman 's Comfort Book : A Self-nurturing Guide to Restoring Balance in Your Life, San Francisco: HarperSanFrancisco. Louis, Ron & Copeland, David (1998), How to Succeed with Women, New York: Prentice Hall. Lowndes, Leil (1997), How to Make Anyone Fall in Love with You, New York: NTC Publishing Group. Marketdata (2006), The US Market For Self-Improvement Products & Services, Tampa, Florida: Marketdata Enterprises. Marston, Stephanie (2001), If Not Now, When?: Reclaiming Ourselves at Midlife, New York: Warner Books. McGraw, Phillip C. (2000), Relationship Rescue: A Seven-Step Strategy for Reconnecting with Your Partner, New York: Hyperion. McGraw, Phillip C. (2001), Life Strategies: Doing What Works, Doing What Matters, London: Vermilion. McGee, Micki (2005), ‘Belabored: the Cult of Life as a Work of Art’, The Chronicle of Higher Education, 16 September 2005, Section: The Chronicle Review, vol. 52, no. 4, p. B17. McWilliams, Peter (1997) You Can’t Afford the Luxury of a Negative Thought, New York: Prelude. Miller, Laura (1997), ‘Can talk radio’s tough-talking moralist sell self-help to men?’, Salon.com, 20 August 1997, http://www.salon.com/aug97/stupid970820.html Miller, Stephen H. (2000), ‘Just folks’, Independent Gay Forum, 15 December 2000, http://www.indegayforum.org/articles/miller32.html Moore, Myreah & Gould, Jodie (2001), Date like a Man: What Men Know about Dating and Are Afraid You 'll Find Out, New York: HarperTrade. Norwood, Robin (1986), Women Who Love Too Much: When You Keep Wishing and Hoping He 'll Change, New York: Pocket Books. Paget, Lou (1999), How to Be a Great Lover: Girlfriend-to-Girlfriend Totally Explicit Techniques That Will Blow His Mind, New York: Random House. Paget, Lou (2001), How to Give Her Absolute Pleasure: Totally Explicit Techniques Every Woman Wants Her Man to Know, London: Piatkus. Patton Thoele, Sue (2001), The Courage to Be Yourself: A Woman 's Guide to Emotional Strength and Self-Esteem - Tenth Anniversary Edition, New York: Conari Press. Pitts, Leonard (1999), Becoming Dad: Black Men and the Journey to Fatherhood, New York: Longstreet Press. Pollitt, Kartha (2000), ‘Dr. Laura, Be Quiet!’, The Nation, 15 May 2000, http://www.thenation.com Rapping, Elayne (1996), The Culture of Recovery: Making Sense of the Self-Help Movement in Women’s Lives, Boston: Beacon Press. Ratcliff, Roger (1998), How to Meet the Right Woman: A Five-Step Strategy That Really Works, London: Citadel. Red Pepper (2005), ‘Guerilla Guides: Help yourself’, March 2005, http://www.redpepper.org.uk/gg/xMar2005-guerillaguides.htm Sanderson, Terry (1999), How to Be a Happy Homosexual, London: The Other Way Press. Schlessinger, Laura (1995), Ten Stupid Things Women Do To Mess Up Their Lives, New York: Harper Perennial. Schlessinger, Laura (1998), Ten Stupid Things Men Do To Mess Up Their Lives, New York: Harper Perennial. Sher, Barbara (1999), It’s Only Too Late If You Don’t Start Now : How to Create Your Second Life at Any Age, New York: Delacorte. (This text is © David Gauntlett, 2008; not to be reproduced without permission. Page 30 of 31) Simonds, Wendy (1996), ‘All Consuming Selves: Self-Help Literature and Women’s Identities’, in Grodin, Debra & Lindlof, Thomas R., eds, Constructing the Self in a Mediated World, London: Sage. Stine, Jean Marie (1997), Writing Successful Self-Help and How-To Books, London: John Wiley & Sons. Stone, Sidra (2000), The Shadow King: The Invisible Force That Holds Women Back, New York: iUniverse.com. Todd, Robyn & Dormen, Lesley (2000), How to Survive Your Boyfriend’s Divorce, New York: M. Evans and Company, Inc. Tracy, Brian (1995), Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed, New York: Fireside. Tucker, Nita & Moret, Randi (1996), How Not to Stay Single: 10 Steps to a Great Relationship, New York: Random House Value Publishing, Incorporated. Valenti, Jessica (2007), Full Frontal Feminism: A Young Woman’s Guide to Why Feminism Matters, Emeryville, California: Seal Press. 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Page 31 of 31)

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