The media equation is a theory developed by two professors of communication, Byron Reeves and Clifford Nass, at Stanford University. The theory is simple. They state that people treat the media as if they were real, hence the equation: media = real life. Basically Reeves and Nass are saying that people on an unconscious level perceive the media as real. People view objects of the media are talking to them personally. Reeves and Nass view things such as computers, televisions, radios, and other media's as inanimate objects. They don't believe that these objects are about to get up and move as if they were alive, but that the objects that relay the media are reacted to as though they were alive.

"Reeves and Nass credit the slow pace of evolution as the reason that the human race responds socially and naturally to the media: "The Human brain evolved in a world in which only humans exhibited rich social behaviors, and a world in which all perceived objects were real physical objects. Anything that seemed to be a real person or place was real." So we haven't yet adapted to the twentieth century media that only depict images, but which themselves personify the characteristics of human actors." (Griffin, pages 375-376)

To prove their theory Reeves and Nass held experiments. One is an experiment that they did with television. They gathered a group of students to participate. "The goal of the study was to show that responses to television content could be changed when the television sets were assigned particular roles." (Reeves and Nass, page 122). They took two groups of students and gave them specific tasks. The first group was to watch two separate televisions, called specialist TVs. One TV was identified as "News" and the other one was identified as "Entertainment". For each TV the participants wee in different chairs. The other group was to watch one TV with both news and entertainment, called generalist TVs. The TV was labeled "News and...

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My Mathematical Equations
By Kathleen Rossi
MAT 222 Intermediate Algebra
Instructor: Mohamed Elseifieen
May 12, 2013
My Mathematical Equations
This paper will show two mathematical problems, the first is “To estimate the size of the bear population on the Keweenaw Peninsula, conservationists captured, tagged, and released 50 bears. One year later, a random sample of 100 bears included only 2 tagged bears. What is the conservationist's estimate of the size of the...

...Quadratic Equation:
Quadratic equations have many applications in the arts and sciences, business, economics, medicine and engineering. Quadratic Equation is a second-order polynomial equation in a single variable x.
A general quadratic equation is:
ax2 + bx + c = 0,
Where,
x is an unknown variable
a, b, and c are constants (Not equal to zero)
Special Forms:
* x² = n if n < 0, then x has no real value...

...Quadratic equation
In elementary algebra, a quadratic equation (from the Latin quadratus for "square") is any equation having the form
where x represents an unknown, and a, b, and c represent known numbers such that a is not equal to 0. If a = 0, then the equation is linear, not quadratic. The numbers a, b, and c are the coefficients of the equation, and may be distinguished...

...Summer 2010-3 CLASS NOTES CHAPTER 1
Section 1.1: Linear Equations
Learning Objectives:
1. Solve a linear equation
2. Solve equations that lead to linear equations
3. Solve applied problems involving linear equations
Examples:
1. [pic]
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3. A total of $51,000 is to be invested, some in bonds and some in certificates of deposit (CDs). If the amount invested in...

...Upstream: 60 = 6(b-c)
Downstream: 60 = 3(b+c)
There are now two separate equations: 60 = 6b - 6c and 60 = 3b + 3c
Solve both equations for b: b = 10 + c b = 10 - c
Now make both equations equal each other and solve for c: 10 + c = 10 - c 2c = 0 c = 0
The speed of the current was 0 mph Now, plug the numbers into one of either the original equations to find the speed of the boat in still water.
I chose the first...

...Balancing Equations
Balancing equations is a fundamental skill in Chemistry. Solving a system of linear equations is a fundamental skill in Algebra. Remarkably, these two field specialties are intrinsically and inherently linked.
2 + O2 ----> H2OA. This is not a difficult task and can easily be accomplished using some basic problem solving skills. In fact, what follows is a chemistry text's explanation of the situation:
Taken from: Chemistry...

...Why It Couldn’t Be
The short story Cold Equations by Tom Godwin takes place on a ship called EDS. The space cruiser is piloted by a man named Barton. He has an order of killing the stowaway who snuck onto the ship because the weight on the EDS is too much for the ship to handle. In the process of hunting down the stowaway, he realizes it was a young innocent girl named Marilyn. Once Barton understands what kind of person Marilyn is, he doesn’t kill her immediately because he...