Media & Entertainment in India

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Media & Entertainment in India Digital Road Ahead

September 2011 www.deloitte.com/in

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Contents

Message from Deloitte Touche Tohmatsu India Pvt Ltd Message from ASSOCHAM Television Television is the ‘King’ Television – Revenue Streams Television – Value Chain Policy & Regulatory Framework FDI limits for investments in Television Industry Films Indian film industry: Marching towards completion of 100 golden years in 2013! Key revenue streams Segments Distribution Exhibition Key challenges and opportunities Way forward Animation and Gaming Animation Gaming Animation Size, Growth & Segments Recent Trends and Growth Indicators Indian Animation Entertainment Industry: Overall Outlook Gaming Industry Size, Growth & Segments Recent Trends and Growth Indicators Online Gaming Emerging Channels to promote gaming Customisation and advanced gaming Indian Animation & Gaming Industry: Future Outlook Bibliography Acknowledgements

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Media & Entertainment: Digital Road Ahead

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Message from Deloitte Touche Tohmatsu India Pvt Ltd
The three focus segments of this paper: Television, Films and Animation& Gaming are set to ride the digital wave as digitalization starts showing profound impact on India’s Media and Entertainment industry. Television in India is the most preferred entertainment medium with the highest impact of advertising on the audiences. India has the third largest TV households globally, second to only China and the US. However, the digital TV penetration in India is very low at 36% as compared to more than 90% in countries such as Finland, Spain, UK, Bahrain, Saudi Arabia. As a means to bring addressability into the system, the Ministry of Broadcasting recently accepted the recommendations made by Telecom Regulatory Authority of India (TRAI) on the sunset of analog transmission in India by 2014. Adherence to the sunset date would certainly have a positive impact on the media content distribution sector in India. Digitalization is not only expected to help players in the television value chain to realize the true potential of their content, but also to cater to the unique and diverse needs of the viewer when it comes to entertainment. Indian film industry is proudly marching towards completion of 100 golden years. From the humble beginning through a silent film made in 1913 to Indian film-makers producing films in English, Indian film industry has truly come a long way. Impact of digitalization can be visibly seen in films right from the conceptualization and production stages to distribution and exhibition of films across platforms in India as well as abroad. Going forward, the film segment in India is expected to further reap the benefits of going digital with digital prints, digital cinemas and more sophisticated digital production techniques. While the Indian animation industry is all set for an enhanced outsourcing pie from global players, it is also prepared to move up the value chain and play a larger role in the overall animation and gaming ecosystem. Where earlier only post-production work used to be outsourced from Hollywood studios, Indian studios are now looking to create their own IP through innovative business models. Also, with the popularity of 3D, a large amount of 2D-to-3D conversion is being done by indigenous studios. The future of India’s media and entertainment landscape looks extremely promising with changes such as analogue cable sunset date by 2014, and players in the overall media value chain attempting to provide improved content to viewers through effective marketing and delivery strategies. Sachin Sondhi, Senior Director, Deloitte Touche Tomhatsu India Pvt Ltd

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The media and entertainment industry is at an inflexion point with digital being the buzzword. Rightly so, every segment within the media and entertainment ecosystem is getting impacted by digitalization in a significant...
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