In 1967 President Lyndon B. Johnson signed the Public Broadcasting Act into law to establish the Corporation for Public Broadcasting, the Public Broadcasting Service, and National Public Radio. He believed that, “we must consider new ways to build a great network for knowledge…one that employs every means of sending and storing information that the individual can use” (Johnson). At the time, he had but an inkling of the effects of this law would have on the United States of America. Within a couple of decades, National Public Radio branched out to over 33 million listeners weekly, or roughly 11 percent of the population of the United States of America (Christopher). The various radio programs touch on biting social issues; they range from All Things Considered partnering with Morning Edition to “host a series of candid conversations about race from York, PA” to Talk of the Nation organizing “debate listening parties and discussions…in battleground states” (Christopher). The talk shows discuss social problems in society, such as pollution, child abuse, and taxes, which listeners can readily understand and relate to. Today, water pollution has become a challenging issue whose solution requires the involvement of Americans; National Public Radio has been the most effective media source in encouraging citizens to do so by appealing to their sense of ethos and logos.
A valuable asset in convincing people to participate in societal problems is ethos, a mode of persuasion that refers to the reliability of a source. It can be an effective persuasive strategy when used in the right context. This form of sociological appeal cannot affect a person immediately after he or she is given advice or information. The source providing this opinion has to have a certain degree of authority or honesty in order for a person to trust what is being relayed. Oftentimes, a person decides the credibility of a source based on its... [continues]
Cite This Essay
(2012, 04). Media Effectively Reporting Water Pollution. StudyMode.com. Retrieved 04, 2012, from http://www.studymode.com/essays/Media-Effectively-Reporting-Water-Pollution-967159.html
"Media Effectively Reporting Water Pollution" StudyMode.com. 04 2012. 04 2012 <http://www.studymode.com/essays/Media-Effectively-Reporting-Water-Pollution-967159.html>.
"Media Effectively Reporting Water Pollution." StudyMode.com. 04, 2012. Accessed 04, 2012. http://www.studymode.com/essays/Media-Effectively-Reporting-Water-Pollution-967159.html.