Read full document

Media Ecology Theory

  • By
  • September 2011
  • 1765 Words
  • 499 Views
Page 1 of 6
MEDIA ECOLOGY THEORY

Terms| Definitions|
 Media Ecology Theory|  the medium is the message; the laws of media (enhancement, obsolescence, retrieval, reversal) demonstrate that technology affects communication through new technology|  media ecology|  the study of how media and communication processes affect human perception, feeling, emotion, and value| | |

 bias of communication|  Harold Innis's contention that technology has a shaping power on society|  global village|  the notion that humans can no longer live in isolation, but rather will always be connected by continuous and instantaneous electronic media|  epoch|  era or historical age|

 tribal era|  age when oral tradition was embraced and hearing was the paramount sense|  literate era|  age when written communication flourished and the eye became the dominant sense organ|  print era|  age when gaining information through the printed word was customary, and seeing continued as the dominant sense|  electronic era|  age in which electronic media pervades our senses, allowing for people across the world to be connected|  ratio of the senses|  phrase referring to the way people adapt to their environment (through a balance of the sense)|  the medium is the message|  phrase referring to the power and influence of the medium-not the content-on a society|  hot media|  high-definition communication that demands little involvement from a viewer, listener, or reader|  cool media|  low-definition communication that demands active involvement from a viewer, listener, or reader|  laws of media|  further expansion of Media Ecology Theory with focus on the impact of technology on society|  tetrad|  organizing concept to understand the laws of media|  enhancement|  law that states media amplify or strengthen society|  obsolescence|  law that states media eventually render something out of date|  retrieval|  law that states media restore something that was...

Rate this document

What do you think about the quality of this document?

Share this document

Let your classmates know about this document and more at Studymode.com