Media Ecology Theory
MEDIA ECOLOGY THEORY
Terms | Definitions | Media Ecology Theory | the medium is the message; the laws of media (enhancement, obsolescence, retrieval, reversal) demonstrate that technology affects communication through new technology | media ecology | the study of how media and communication processes affect human perception, feeling, emotion, and value | | | bias of communication | Harold Innis's contention that technology has a shaping power on society | global village | the notion that humans can no longer live in isolation, but rather will always be connected by continuous and instantaneous electronic media | epoch | era or historical age | tribal era | age when oral tradition was embraced and hearing was the paramount sense | literate era | age when written communication flourished and the eye became the dominant sense organ | print era | age when gaining information through the printed word was customary, and seeing continued as the dominant sense | electronic era | age in which electronic media pervades our senses, allowing for people across the world to be connected | ratio of the senses | phrase referring to the way people adapt to their environment (through a balance of the sense) | the medium is the message | phrase referring to the power and influence of the medium-not the content-on a society | hot media | high-definition communication that demands little involvement from a viewer, listener, or reader | cool media | low-definition communication that demands active involvement from a viewer, listener, or reader | laws of media | further expansion of Media Ecology Theory with focus on the impact of technology on society | tetrad | organizing concept to understand the laws of media | enhancement | law that states media amplify or strengthen society | obsolescence | law that states media eventually render something out of date | retrieval | law that states media restore
Terms | Definitions | Media Ecology Theory | the medium is the message; the laws of media (enhancement, obsolescence, retrieval, reversal) demonstrate that technology affects communication through new technology | media ecology | the study of how media and communication processes affect human perception, feeling, emotion, and value | | | bias of communication | Harold Innis's contention that technology has a shaping power on society | global village | the notion that humans can no longer live in isolation, but rather will always be connected by continuous and instantaneous electronic media | epoch | era or historical age | tribal era | age when oral tradition was embraced and hearing was the paramount sense | literate era | age when written communication flourished and the eye became the dominant sense organ | print era | age when gaining information through the printed word was customary, and seeing continued as the dominant sense | electronic era | age in which electronic media pervades our senses, allowing for people across the world to be connected | ratio of the senses | phrase referring to the way people adapt to their environment (through a balance of the sense) | the medium is the message | phrase referring to the power and influence of the medium-not the content-on a society | hot media | high-definition communication that demands little involvement from a viewer, listener, or reader | cool media | low-definition communication that demands active involvement from a viewer, listener, or reader | laws of media | further expansion of Media Ecology Theory with focus on the impact of technology on society | tetrad | organizing concept to understand the laws of media | enhancement | law that states media amplify or strengthen society | obsolescence | law that states media eventually render something out of date | retrieval | law that states media restore
References: http://quizlet.com/3734017/media-ecology-theory-flash-cards/