Media Cultural Studies

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Adventures in Media and Cultural Studies i

Media and Cultural Studies

ii Douglas M. Kellner and Meenakshi Gigi Durham

KeyWorks in Cultural Studies
As cultural studies powers ahead to new intellectual horizons, it becomes increasingly important to chart the discipline’s controversial history. This is the object of an exciting new series, KeyWorks in Cultural Studies. By showcasing the best that has been thought and written on the leading themes and topics constituting the discipline, KeyWorks in Cultural Studies provides an invaluable genealogy for students striving to better understand the contested space in which cultural studies takes place and is practiced. 1 Nations and Identities: Classic Readings edited by Vincent P. Pecora 2 Media and Cultural Studies: KeyWorks (Revised Edition) edited by Meenakshi Gigi Durham and Douglas M. Kellner 3 Black Feminist Cultural Criticism edited by Jacqueline Bobo 4 Reading Digital Culture edited by David Trend 5 The Masculinity Studies Reader edited by Rachel Adams and David Savran 6 Theorizing Diaspora: A Reader edited by Jana Evans Braziel and Anita Mannur

Adventures in Media and Cultural Studies iii

Media and Cultural Studies
KeyWorks
Revised Edition Edited by

Meenakshi Gigi Durham and Douglas M. Kellner

iv

Douglas M. Kellner and Meenakshi Gigi Durham

© 2001, 2006 by Blackwell Publishing Ltd except for editorial material and organization © 2001, 2006 by Meenakshi Gigi Durham and Douglas M. Kellner blackwell publishing 350 Main Street, Malden, MA 02148-5020, USA 9600 Garsington Road, Oxford OX4 2DQ, UK 550 Swanston Street, Carlton, Victoria 3053, Australia The right of Meenakshi Gigi Durham and Douglas M. Kellner to be identified as the Authors of the Editorial Material in this Work has been asserted in accordance with the UK Copyright, Designs, and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs, and Patents Act 1988, without the prior permission of the publisher. First published 2001 This revised edition published 2006 by Blackwell Publishing Ltd 1 2006 Library of Congress Cataloging-in-Publication Data Media and cultural studies : keyworks / edited by Meenakshi Gigi Durham and Douglas M. Kellner. — Rev. ed. p. cm. — (Keyworks in cultural studies) Includes bibliographical references and index. ISBN-13: 978-1-4051-3258-9 (pbk.) ISBN-10: 1-4051-3258-2 (pbk.) 1. Mass media and culture. 2. Popular culture. I. Durham, Meenakshi Gigi. II. Kellner, Douglas, 1943– III. Series. P94.6.M424 2006 302.23—dc22 2005014104 A catalogue record for this title is available from the British Library. Set in 10/12.5pt Galliard by Graphicraft Limited, Hong Kong Printed by TJ International Ltd, Padstow, Cornwall The publisher’s policy is to use permanent paper from mills that operate a sustainable forestry policy, and which has been manufactured from pulp processed using acid-free and elementary chlorine-free practices. Furthermore, the publisher ensures that the text paper and cover board used have met acceptable environmental accreditation standards. For further information on Blackwell Publishing, visit our website: www.blackwellpublishing.com

Adventures in Media and Cultural Studies v

Contents

Preface to the Revised Edition Adventures in Media and Cultural Studies: Introducing the KeyWorks Douglas M. Kellner and Meenakshi Gigi Durham

viii ix

Part I: Culture, Ideology, and Hegemony
Introduction to Part I 1 The Ruling Class and the Ruling Ideas Karl Marx and Friedrich Engels 2 (i) History of the Subaltern Classes; (ii) The Concept of “Ideology”; (iii) Cultural Themes: Ideological Material Antonio Gramsci 3 The Work of Art in the Age of Mechanical Reproduction Walter Benjamin 4 The Culture Industry: Enlightenment as Mass Deception Max...
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