Media Convergence Worksheet

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University of Phoenix Material
Media Convergence Worksheet
Write brief 250- to 300-word answers to each of the following:

Questions| Answers|
What is meant by the term media convergence with regard to technology, and how has it affected everyday life? | The term media convergence means coming together of two or more things. Such as two different types of equipment and tools for making and distributing news. Another term for this could be when “there is a flow of content across different multiple media platforms.” This could mean that people now have a say in creating and distributing out the things that want to know or hear. This media convergence has affected daily life in a significant way, it has brought many companies an increase in revenue and created new media outlets for a way of learning or watching. People have become obsessed with these new media outlets and have been able to combined them together with other media sources. And example that I found in my reading is where people will use youtube to post tv shows or news segments on there. Other people can view these things and comment or discuss what is going on. Another form is where there are live tv shows such as “Deal or No Deal.” In this show phone companies took advantage of media convergence and combined their company with the show. You were able text your answer to a which case the money was in to the cell carrier, you then were entered in a chance to win money if you guessed correct. In a way things like these have helped to get the show more media coverage because it is combining different things together. There are many other shows where you can text your vote to the show and help people win or loss on a show. | What is meant by the term media convergence with regard to business, and how has it affected everyday life? | The term media convergence means coming together of two or more things. Such as two different types of equipment and tools for making and distributing news....
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